Jacobs Media created The Edge® format in 1988, and since that time, leading radio stations across the United States have utilized our trademark under license. We offer a full array of radio broadcast services to be utilized by radio stations that utilize The Edge® trademark, including:
Strategy
No two markets are the same. At the core of our services is our ability to determine the best approach for each individual market situation. Factors influencing the strategy may include the competition, demographic makeup of the market, musical history, available talent, or other factors. With this information we design the best approach to craft The Edge® for your market.
Programming Services
- Identify the proper songs and design the music scheduling system.
- Analyze local music research and make recommendations based on the findings.
- Monitor the music of our clients as well as the competition.
- Utilize our Music Analysis Program (MAP) to ensure our client’s music is on track.
- Track national trends, including airplay, online consumption, and cultural shifts.
Talent
- Provide critiques of on-air talent.
- Lead talent coaching sessions.
- Brainstorm host-specific content and promotional ideas.
- Assist with identifying potential new talent.
Research
- Design and moderate Listener Advisory Board focus groups during market visits.
- Participate in the design and interpretation of research provided by third-party providers.
- Provide insight and training on how the ratings system works.
- Analyze rating results and help set rating goals.
Production
- Concept and write copy for positioning statements, imaging, and promotional efforts.
- Select and coach national voice talent.
- Work with audio producers to create unique station soundscapes.
- Maximize effectiveness of marketing messages through scheduling optimization.
Sales
- Work with the sales staff to elevate understanding of The Edge® brand, the audience, and help create positioning for advertisers.
- Provide ongoing information about potential categories, industry research, and other support materials.
- Conduct online and in-person sales meetings.
- Present to station advertiser groups.
Digital
- Help identify the best digital options for audience and revenue growth.
- Provide expertise in mobile, online, social media, and database marketing.
- Develop content marketing strategies.
Many of the stations using the trademark have been on the air for more than 20 years and have achieved significant success. For information about using The Edg® trademark, contact Paul Jacobs at [email protected].
