As radio confronts competitors like Spotify and SiriusXM, and AI has quickly emerged as another potential disruptor, radio’s air personalities continue to hold the key to the industry’s success. In the sixth study in its partnership with Don Anthony and Morning Show Boot Camp, Jacobs Media released the findings of its AQ6 study. View the webinar at the bottom of this page.
“We’ve learned a lot about the mindset of radio air personalities in our first five studies,” Jacobs Media’s President Fred Jacobs remarks. “Our new AQ6 study continues our investigation into how air personalities view their careers, their employers, and their industry. Along the way, I’ll show timely data about AI and how it’s being used, how they feel radio is holding up, and their perceptions of whether they’re on track to achieve their radio dreams. Our presentation will also reveal how they feel the industry is preparing for the next generation of talent. There’s a lot to unpack in AQ6 and I’m excited to share these key findings with passionate broadcasters.”
The AQ6 survey was conducted between July 9-26, 2024, comprised of more than 500 participating U.S. radio personalities and producers, including nearly 60 of whom are currently unemployed.
Watch the webinar
