One of the most important goals of your website should be to capture the email addresses of visitors. This way, you can reengage with them on a regular basis, consistently bringing them back to your website. Here are some resources to help you with your email marketing.
- How to Invite Website Visitors to Join Your Station’s Email List
- Segmenting Your Email Database
- How to Automate Your Station’s Email Campaigns
- How to Automate Your Station’s Email Campaigns (webinar recording)
- Examples of Automated Campaigns
- How to Send Tailored Email Campaigns
- How to Plan an Automated Drip Email Campaign for Your Database
- Tips for Email Signups Forms
- Where to Ask for Email Addresses
- 7 Common Email Mistakes to Avoid
- Email Metrics You Should Track
