We work with leading radio and television broadcasters to help them increase ratings, grow revenue, and develop digital strategies.
Commercial Radio
Our staff has extensive experience in every aspect of commercial radio, from programming to sales to online strategy. We help our clients maximize ratings in both Nielsen’s diary and Portable People Meter (PPM) methodologies. We also help them understand evolving audience behaviors. Our customized research and national Techsurveys provide actionable information to help commercial broadcasters achieve their ratings and revenue goals.
Public Radio
We are a respected voice in the public radio community, working with everyone from networks to local stations. Driven by our highly respected Public Radio Techsurveys, we provide guidance for programming, development, digital, and underwriting departments.
Television
Ever since our work for MTV, Vh1, and Comedy Central in the ‘80s, we have provided the television industry with a unique perspective on how consumers are accessing video on all devices. We have expertise in everything from on-demand and online video to television research. This makes us an invaluable resource for brands that are using video to reach audiences.
Broadcasting Associations
Broadcasting associations and industry conferences routinely seek out our staff to speak at their events. Our founder, Fred Jacobs, has keynoted two “super sessions” at the NAB/RAB Radio Show, as well as scores of other conventions in the broadcasting and digital arenas.
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