As we head into 2022, we are facing yet another surge in the COVID-19 pandemic. The arrival of the Omicron variant makes it clear that we’re going to be dealing this issue for a while longer. With that in mind, my typical year-end collection of digital tips will instead revisit my best pandemic-related advice to equip you for the coming year:
Virtual Events:
- Factors to Consider When Choosing a Virtual Event Platform
- How Your Radio Station Can Host a Virtual Happy Hour
- Host a Networking Event for Local Musicians
- Host a Virtual Podcast Launch Party
The Return(?) of Live Events:
- Use Digital Content to Ease Your Listeners Back Into Live Events
- How to Handle Vaccination Requirements with Online Event Registration
- Rethinking the Online Concert Calendar for the Pandemic
- Build a Promo Kit for Instagram and TikTok
- Update Your Remote Kit
- What It’s Like to Return to an In-Person Conference
Livestreaming and Video:
- Livestreaming Video 101: An Introduction for Radio Broadcasters (Webinar Recording)
- 9 Factors to Consider When Livestreaming Video to Social Media
- 14 Things Radio Broadcasters Should Pay Attention to When Creating Videos
- A Quick and Dirty Way to Make Animated Livestreaming Video Bumpers
- YouTube’s New Features for Livestreamers
Support Local Businesses:
- Host a Scavenger Hunt to Support Local Businesses
- Host a Virtual Job Fair
- How to Use Your Radio Station’s Blog to Spotlight Local Businesses and Artists During the Pandemic
Keep the Revenue Flowing:
- How to Rewrite Your Radio Station’s “Advertise With Us” Webpage for the Pandemic
- Radio, Beware the Sushi Menu Approach to Sales
- The Way Radio Thinks About Digital Makes It Harder to Sell
- Webinars Can Help Radio Stations Generate Leads During the Pandemic
Working from Home:
- Digital Tools to Help Your Radio Station’s Staff Work Remotely
- A shopping list for on-air personalities working from home
- 5 Digital Things You Can Do to Make Your Life Easier
- How Radio Broadcasters Can Reduce Stress When They Have Too Much to Do
Mistakes to Avoid:
- Digital “Don’ts” for Radio in the Age of Coronavirus
- As public discourse becomes divisive, take the time to review your station’s social media policy
- Your Radio Station Needs a Digital Succession Plan
- Have a Digital Plan for Emergencies
- Rethinking Radio Website Design in the Age of Coronavirus
For the Unemployed:
- You’re a Radio DJ. You’ve Lost Your Job. How to Take Control of Your Online Presence.
- Four Skills Unemployed Radio Broadcasters Should Develop
- What Are The Most Important Skills When Hiring Radio Talent?
- How to Teach Yourself a New Skill
- Is There Life After Radio?
We all want this pandemic to end, but it looks like that won’t happen in the near future. Until it does, do your best to stay healthy and protect your community. Happy New Year!
Digital Dot Connector at Jacobs Media
Seth Resler is a 30+ year broadcasting and podcasting veteran who worked at Jacobs Media for eight years.He specialized in podcast and digital content consulting.
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