Nielsen SoundScan reports that while album sales continue to fall in 2006 (-4%), 281,000,000 individual tracks were downloaded so far – a jump of 77% over last year. This data continues to confirm the trend that started years ago, as consumers move to digital downloads over CDs, and tracks versus albums.

And it’s all the more reason to applaud companies like Emmis who recently put together an iTunes deal. Doesn’t industry icon KSHE end up looking very cool with their iTunes tie-in?
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