Looking for a last-minute stocking stuffer for your Secret Santa? Here are some gift ideas for every colleague in your radio station. Best of all, they’re free!
For DJs
- For the DJ who wants to know how their peers feel about their jobs, here’s a webinar showing the results from our latest survey of radio industry talent.
- Here are some tips for the DJ who wants to learn a better way to do show prep.
- For the morning show DJs in need of a process to repurpose their content for social media, here’s some helpful advice.
- For the DJ who wants to build a home studio, here’s how I did it. And here’s how Mistress Carrie did it.
- For the DJ who has lost their mojo after three years of the COVID-19 pandemic, here’s a way to rediscover your creativity.
- For the DJ who wants to turn their best breaks into something they can share on social media, here’s how you can create audiograms.
- For the DJ who wants to launch a podcast but needs inspiration, here are some ideas for shows.
- For the DJ who’s just been hired to do morning drive, here’s a digital plan.
- For the DJ who wants to get into voiceover work, here are my interviews with veteran voiceover talent Roberta Solomon and Lisa Marber-Rich, co-founder of the Atlas Talent Agency.
- For the DJ who hosts a local music show, here’s how you can also host a virtual networking night for musicians.
- For the DJ who is contemplating going out on their own without a company, here’s some valuable insight.
- For the DJ who is out of work, here’s how you can take control of your online presence.
For the Program Director
- For the PD who wants to make sure they’re tracking their station’s digital performance, here’s a list of stats to monitor.
- For the PD who wants to see how their listeners interact with their radio station, here’s a list of things to review.
- For the PD who wants to transform their audience into a community, here’s the difference between the two, here’s a blueprint for getting started, and here’s a guide to the metrics.
- For the PD who wants to take their remote broadcasts to the next level, here’s a list of remote kits they should build.
- For the PD who is launching a new morning show, here is a digital plan.
- For the PD who’s still giving away concert tickets to caller #9, here are new ways to think about contesting.
- For the PD who already has a blog but has trouble getting his airstaff to write posts, here are strategies to help them overcome writer’s block.
- For the PD who wants to promote their station’s digital assets, here’s a list of production elements to create.
- For the PD who is airchecking podcasts for the first time, here’s a list of things to listen for.
- For the PD who wants to increase the radio station’s mobile app downloads, here’s a list of ways to promote it.
For the Digital Team
- For the digital strategist who wants to know how new technologies are affecting radio listeners, here’s a webinar showing the results of Techsurvey 2022.
For the digital strategist who needs to show tangible results to the bosses, here’s a list of website goals to track.- For the digital strategist who wants to improve conversion on their radio station’s goals, here are ways to strengthen website calls to action.
- For the digital strategist who wants to know how listeners actually use the website, here’s how you conduct a website usability test.
- For the digital strategist who needs to grow the station’s email database, here’s a list of places on the station’s website to ask for email addresses and some tips for improving the performance of those forms.
- For the digital strategist looking to embrace audio, here’s how you can create a YouTube channel for your radio station.
- For the digital strategist who needs some extra help, here are three places to hire freelancers.
- For the digital strategist who wants to use social media to highlight listeners, here’s a guide.
- For the digital strategist looking to up their radio station’s email marketing game, here are targeted email campaigns to set up.
- For the digital strategist with downtime during the holidays, here are some ways to clean house.
For the Promotions Director
- For the Promo Director who wants to take the station’s events to the next level, here’s a webinar on digital strategy for station events. Also, here’s a list of mistakes to avoid.
- For the Promo Director who produces a big annual station event, here’s a list of things to check on the event’s webpage.
- Here are some on-site calls to action for the Promo Director who wants to use their street team appearances to further the station’s digital goals.
- For the Promo Director who wants some new games and toys for the station, here’s how to build a promo kit for the digital age along with tips for building promo kits with Instagram and TikTok in mind.
- For the Promo Director who wants to take advantage of QR codes for their radio station, here’s a guide to using them.
- For the Promo Director who wants more media coverage, here are tips for tuning up the radio station’s electronic press kit (EPK).
For the Sales Team
For the salesperson who wants more leads, here’s a webinar that explains how to use the web for lead generation.- For the salesperson who needs more inbound leads, here’s how you can create a more effective “Advertise With Us” webpage.
- For the salesperson looking to book more meetings with potential advertisers, here’s how to get them on your calendar.
- For the salesperson who needs to create digital content that attracts potential customers, here’s a guide to doing so.
- For the sales team that it selling too many different things to clients, here’s a warning about the sushi approach to sales.
- For the salesperson who needs additional inspiration for creating digital content, here are some ideas.
- For the salesperson who’s looking for a proven strategy for gaining new clients, here’s how you use webinars to do so.
- For the salesperson who worries that the station’s website is turning away potential customers, here are some things to consider.
For Management
- For the GM/VP who wants to know how new technologies are being adopted by radio listeners, here’s a webinar showing the results of Techsurvey 2022.
- For the GM/VP who wants to know how their on-air talent feel about the industry, here are the results from our annual survey.
- For the GM/VP who has trouble keeping up on all the industry trade websites, here’s a guide to using RSS feeds to monitor radio industry news.
- For the GM/VP who’s worried that his airstaff might do something stupid on social media, here’s how you write a social media policy for your radio stations.
- For the GM/VP who is managing turnover, here’s a list of passwords to secure when an employee leaves. Getting in the habit of writing digital instructions can also make staff transitions smoother.
- For the GM/VP who’s launching a new radio station, here’s a digital checklist.
- For the GM/VP who wants to monitor their station’s brand for impersonators, here are some tips.
I hope you find these tips useful. Happy holidays!
Digital Dot Connector at Jacobs Media
Seth Resler is a 30+ year broadcasting and podcasting veteran who worked at Jacobs Media for eight years.He specialized in podcast and digital content consulting.
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