Buffalo’s John Hager talks about how Led Zeppelin was essentially the “bumper music” for Monday night’s great NFL game between the undefeated Patriots and the upstart Ravens. It’s a testament to the timeliness of the upcoming Zep show and the power of Classic Rock.
And if that wasn’t enough, the NFL announced that Tom Petty will be doing the halftime show at Super Bowl XLII in February. That means that since the Janet Jackson debacle, three of the four Super Bowls have featured Paul McCartney, the Stones here in Detroit, and now Petty.
Maybe that’s a little something all of you Classic Rock sales managers might want to mention in the next get-together with your reps. Or a little tidbit to toss out at the next media buyer who tells you the format’s getting stale.
There’s no better marketing/music vehicle than Classic Rock. Just ask the NFL.
Good to see I’m not alone in noticing the Zeppelin bumps — they even played “Good Times Bad Times” a few times.
A good game b/w good music.
Steve Cosio
Dallas, TX