Legendary programmer and now publisher of “The Sands Report,” Richard Sands, steps into the “Guest List” seat to offer up his personal BTWs – great advice for your company, your station, and yourself.
Read MoreThe Guest List
From time to time, we invite some of the brightest minds in the broadcasting and digital media space to share a 'Top 5' list with us.
Tamar Charney: 5 Tips For Great Podcasts
The radio broadcasting industry is engaging in podcasts, and finding that creating and producing them is quite different from making great radio. In today’s “Guest List,” NPR One’s Tamar Charney gives us five valuable tips on how to succeed in the podcasting space.
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Jade Springart: 5 Things Every Music Director Should Consider in the Music Meeting
In today’s “Guest List,” we go backstage at legendary WRIF Radio in Detroit to gain some insights from Music Director Jade Springart about what goes into picking the hits.
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Jim Cutler: 5 Tips To Help Radio Turn Empty Imaging into Solid Content
In our “Guest List” feature today, the incomparable voice artist, Jim Cutler, provides great lessons in radio imaging. Jim is a true craftsman, offering up 5 tips to help radio turn empty imaging into strong content. It’s truly great advice from a passionate radio pro.
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Gene & Julie: 5 Morning Radio Bits That Always Work
Veteran morning radio stars, Gene and Julie, say the most successful morning show bits have three elements in common: they’re memorable, contagious, and addicting. In today’s “Guest List,” they share their best five bits – the ones that always encourage and motivate audiences to tune in over and over again.
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Luke Bouma: 6 Things Every Radio Broadcaster Should Know About Cord Cutting
Cord cutting — canceling cable TV in favor of on-demand services like Netflix — is disrupting the TV industry. Our “Guest List” focuses on the cord cutting phenomenon and what radio broadcasters should know.
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Kevin Gunn: 5 Tips for Writing Great Radio Commercial Copy
Commercials make up 20% of every broadcast hour, yet most stations pay scant attention to the quality of ads they run. Effective commercial copywriting is an art, and in today’s blog post, we have one of radio’s true experts to tell us how it’s done – and why it matters.
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Sheri Lynch: The Top 5 Radio Topics That Get The Phones Ringing
Our “Guest List” features award-winning radio broadcaster Sheri Lynch of “The Bob & Sheri Show,” sharing radio show topics that are sure to get the station’s phones ringing. This is a must-read post for personality shows.
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Greg St. James: 5 Lessons Radio Can Learn From C-SPAN
C-SPAN is a great media success story. They’re a non-profit, private, commercial-free media platform dedicated to showing us how the government works in its rawest, unvarnished form. Former rock radio jock, Greg St. James, has been a C-SPAN voice talent for more than a decade. In today’s “Guest List,” Greg gives us the 5 things he’s learned about radio from his C-SPAN experience. It’s a good one.
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Paul Douglas: 5 Ways Radio Can Make Sense Out Of PPM
PPM has been with us for nearly a decade, and yet the metered ratings methodology is often misunderstood and misinterpreted. In this week’s “Guest List,” Cox Media Group ratings analyst, Paul Douglas, explains what radio broadcasters should look for when examining Nielsen ratings data. And in addition to putting key metrics into perspective, Paul reminds us that “gut reactions matter, and the listener experience is part of the programming equation.
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Rich Van Slyke: 5 Ways To Get The Most From Your Radio Station Voice
Nothing shapes your station’s overall sound and brand that your voice guy (or gal). We consulted with one of the best – Rich Van Slyke – who wrote this week’s “Guest List” – 5 tips for managing your station voice. It’s must reading is your station has a signature voice.
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Steve Reynolds: 5 Important Reminders For On-Air Radio Talent
Now that summer is over and people are back to their routines, talent coach extraordinaire Steve Reynolds hosts our “Guest List” feature with 5 reminders for on-air personalities. This is a must-read post for everyone who occupies the air studio at your station.
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Jamie Michelson: 5 Reasons Why I’m Still Loyal To Radio
While some in the advertising world have moved away from radio in the midst of all the digital noise, the CEO of a Detroit-based agency is embracing it. SMZ’s Jamie Michelson is a big supporter of broadcast radio, a key component of many of his agency’s campaigns. Here’s why he’s a P1…of radio.
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Matthew Lasar: 6 Pivotal Moments in the Internet Radio Era
The last few decades have been a cyclone of change in the radio landscape. In today’s “Guest List,” author, educator, and radio historian, Matthew Lasar, gives us 6 pivotal moments in Internet radio history and why they are important as we try to make sense of our media worlds.
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Top 5 Reasons Radio Should Attend Podcast Movement
Podcasting has become a buzzword in radio, but many broadcasters are still trying to get their heads around on-demand audio – how to create it, market it, and monetize it. Podcast Movement conference do-founder, Jared Easley, writes this week’s JacoBLOG “Guest List” feature with 5 reasons why radio should be in attendance in Chicago next month. .
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Sean Pollock: 5 Things About Millennials Every Radio Broadcaster (and Sales Team) Should Know
There have been a host of new titles that have popped up inside radio stations these past few years. But Entercom/Seattle’s Sean Pollock has one of the most unique jobs in radio. He’s the Millennial Marketing Specialist for 107.7 The End. Read why KNDD has doubled down on Millennials, and what it takes to grow and cultivate this elusive audience. Sean is in the spotlight this week in our “Guest List” feature.
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Alan Mason: 5 Things About Christian Radio That Would Surprise Commercial Broadcasters
Most veteran broadcasters know precious little about Christian radio. What are the dynamics that separate commercial radio from Christian radio? EMF owns hundreds of radio stations that are part of the K-LOVE and Air1 radio networks. Their COO is long-time broadcaster, Alan Mason, who made the jump. In today’s “Guest List,” he explains all.
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Jim McGuinn: 5 Things The Current Knew It Had To Do When Prince Died
Non-Comm Minneapolis-based station, The Current, found itself in a unique position when the news broke about the death of Prince. Over the years, they had forged a unique relationship with the enigmatic star. In today’s “Guest List,” Current programmer, Jim McGuinn, takes us back to the moments immediately following Prince’s death and talks about the “5 Things The Current Knew It Had To Do When Prince Died.” And he shares his thoughts about what a seismic event of this kind means to his station, his community, and him.
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Jay Kernis: 5 Things I Learned in Television that (Public) Radio Should Know
Jay Kernis is NPR’s former SVP/Programming but has gone back to television. He’s now producer for CBS News’ “Sunday Morning,” and creates segments featuring some of the world’s top newsmakers and celebrities. This week on “Guest List,” Jay give us his “5 Things I’ve Learned In Television That (Public) Radio Should Know.” It’s a good one.
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Dick Kernen: 5 New Skills That Broadcasting Schools Are Now Teaching
It used to be that if you wanted to become a great DJ, you went to broadcasting school to learn how to run a tight board, use good grammar, and edit audiotape. Today, the bar’s been raised and new skills for excelling in radio are essential. Dick Kernen has been with the Specs Howard School for 4+ decades and talks about 5 new skills that are paramount for succeeding in radio.
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