The Jacobs Media Blog

Front cover of a recent Business Week – “Blogs Will Change Your Business” (free registration required).  Starting out their cover story with the quote, “You can’t afford to miss this wave,” they do a great job describing and fleshing out why blogs are so important to businesses. That’s what I’m finding after writing jacoBLOG over […]

I am fortunate to own a little stock in one of the brightest stories of the year (decade?).  Google’s annual report just hit my mailbox, and it’s loaded with wonderful little highlights that tell a great deal about why their company is successful. I won’t bore you with all the cool things they have in […]

A great blog entry from Jacobs Media consultant, Dave Beasing, who notes that Nine Inch Nails’ Trent Reznor has come up with a great idea that gives his fans unique access to his music.  He is offering their hit, “The Hand That Feeds,” in a free download with multiple tracks.  Anyone can remix it, rearrange, […]

Summit X (June 23rd) in Cleveland continues to come together.  Little Steven, the man of many talents, will be our keynoter.  Steven’s background in music, radio, and all-things entertainment, will have a lot to say about the state of our business and where it’s headed.  If you’ve ever heard him speak, you know he’s all […]

Arbitron just put the wraps on a Consultant-only conference call to address the “cell phone only” issue.  Since the Arbitron Advisory Council presented the findings of our Technology Web Poll regarding “cell phone only” listening, Arbitron has made some moves. Aside from their past studies on the topic, they’ll be fielding a test this summer […]

Just days after becoming the leader of the Catholic Church, Pope Benedict XVI has been informed by his technical support team that his new email address – [email protected] – is good to go.  This isn’t a pitch for you to email him, but like all great leaders, hearing from his core audience is obviously something […]

Beasing’s “Buzz” for April is now posted on our site.  If you’ve never read one of Dave’s compendiums of pop culture notes, observations, and oddities, take five minutes and check it out.  “Buzz” is always well-written, timely, and yes…buzzworthy.  Enjoy the writing and the wit of one real smart guy. >Click Here To Read Beasing’s […]

Of course, it all started with the special edition U2 iPod.  Now, thanks to the humor of Leisure Design, here’s the newest batch of personalized iPods: Wille Nelson’s Tommy Lee’s Dolly Parton’s Ray Charles’ And of course, Foghat’s: See some more over at Sync Magazine Online!

  The Jacobs Media Technology Web Poll has been released to participating client stations, and will be making its way into the trades in the coming days and weeks.  There’s so much data here, that it’s difficult to determine the most impressive finding.  Many of you have already read the “cell phone only” story.  There’s […]

Funny thing happening with New York Mets fans.  Every time the team travels on the road to Philadelphia, Met devotees stand in line at Citizens Bank Park to participate in a promotion that Philly fans are tired of.  (Of course, if you know Philly fans, they hate everything – including themselves.  But that’s for another […]

There’s been lots of talk about podcasting during the past year.  As is typically the case with new technology, everyone debates about whether it’s the next big thing or another geeky wild goose chase. Our new Technology Web Poll confirms one important thing – about one-fifth of our Rock sample owns an iPod-like device.  And […]

On a recent NPR “Morning Edition” program, anchor Steve Inskeep interviewed Michelle Peluso, CEO of Travelocity.  The gist of their conversation centered on how Peluso makes quick, but thoughtful decisions for her company (think Malcolm Gladwell’s “Blink“).  During the interview, Peluso referred to her Consumer Experience Team.  In the process of redesigning Travelocity’s web site, […]

Recently, we sent out three commercials produced by WCSX/Detroit that represent an outstanding creative idea that generated new business.  (click here for an example).  As of today, these have been downloaded over 500 times, a record, by far, for our website.  While a lot of this traffic was generated by curiosity, I believe it represents […]

I was recently emailed a summary of a new Forrester Research study (“The Future of Digital Audio”) that predicts that satellite radio will reach 20.1 million homes by the end of this decade. Contrast that news with a speech I heard last week from positioning maven Jack Trout. Last week, I was invited to speak […]

What?  One consultant publishing a memo from another consultant?  You bet. Guy Zapoleon is one bright guy with a great view of our universe.  I’ve sat in a number of meetings with Guy over the years, as I represent a Rock station and he looks out for the best interest of the AC in the […]

NPR has this feature called “Driveway Moments.”  Listeners submit examples of programming they’re heard on NPR that was so riveting, it literally left them listening to the end of the segment from their driveways (or parking lot, etc.).  Those are the moments that programmers cherish. When I was a programmer, nothing (including a good trend) […]