The Jacobs Media Blog

Back in June, we alerted you to ESPN’s summer promotion, "50 States in 50 Days."  While sounding a lot like promotions we’ve pulled off in the past ("30 Bars in 30 Days") when we kick off a new morning show or big personality, ESPN has not surprisingly taken this to a new level. Check out […]

Today we’ve got a guest blog from Jacobs Media’s Tim Davis: As Jacobs Media’s Internet guy, I’m frequently asked about streaming, podcasting, and Web site design.  While it often frustrates people, I continue to harp on the notion that if the content sucks, none of it matters. This month, I get support from Jon Stewart.  […]

Last week in Detroit, it was all about the "Woodward Dream Cruise," an event that is now in its 11th year, and growing.  Interestingly, the "Cruise" developed organically, based on the teenagers who started cruising up and down Woodward Avenue in the ’50s.  Today, thousands of classic cars rush to Detroit every August to take […]

USA Network has recently started a campaign called "Characters Welcome."  It’s fairly low key, as far as promotional campaigns go.  It never spells out exactly what it wants you to think, but shows that "characters" are what make the shows hits (and USA actually has three shows that could be considered cable breakouts: "Monk," "Dead […]

Something really interesting happened this morning.  USA Today actually wrote a positive article about the promising digital potential for terrestrial radio.  The two shining examples quoted in the article – Greater Media and NPR – are both Jacobs Media clients, and we salute them both for taking bold digital steps.  Hopefully, this is the start […]

Sitting here in Detroit, Michigan, you can make yourself crazy wondering whether the Big 3 automakers will ever figure it out.  And when I think that while in Israel, I saw exactly 5 American made vehicles the entire time we were there, it’s downright scary. What can possibly overcome perceptions (and of course, in some […]

On my desk this afternoon is a copy of a neat little book (actually it’s the "advance uncorrected proof") called "The Big Moo."  It was sent to me by our good friends, Ben McConnell and Jackie Huba (authors of "Customer Evangelism").  Edited by Seth Godin, it’s a compilation of articles and stories by some of […]

We have talked a lot in this space about how radio needs to get serious about its Web sites.  Yes, there’s money to be made (have you checked out Internet advertising revenues lately?).  But more importantly, a great, vital web site is a wonderful way to generate even more loyalty to your station. A couple […]

An addendum to our blog last week exhorting radio operators to cease voicetracking, and begin to use nights and overnights for talent development, as word comes that Adam Carolla may indeed be replacing Howard Stern in a number of markets.  Here is yet another case where late night TV will spawn another burgeoning talent. Besides […]

If you’ve sat behind the mirror in radio focus groups over the past few years, you’ve heard some of the interesting musings from listeners about why stations play the music they play.  Like a lot of anecdotal information, much of their observations are gathered from tidbits they’re read in articles, talking with friends, or simply […]

We have used this blog space in the past to talk about NPR, an organization that is enjoying a multi-year growth spurt, while commercial radio declines.  How does NPR do it, without the benefit of contests, marketing, and shock jocks?  They’ve accomplished their amazing ascension with great content, values, and by integrating their loyal and […]

Paul Jacobs jumps back in today for some thoughts on advertising – and how it impacts radio: It’s hard to tell whether it’s a big deal or someone representing Generation X has hired a PR firm, but this past Sunday, articles appeared in the New York Times and our local paper touting the fact that […]

I definitely have a big store phobia.  Then again, shopping with me under any circumstances is never a joy.  Except for Costco.  I just love the place, and always end up buying more stuff than intended. I’m not alone.  Most people love the place – except for Wall Street, that is. That’s because Costco’s pay […]

There, I’ve said it.  Two simple words that could change our business for the better.  Of all the cost-savings gleaned from consolidation, this is the most insidious, damaging, and short-sighted policy that has strangled our industry over the past decade. The political landscape has taught us a great deal about words and phrases that influence […]

Today I’m glad to bring in a local pinch-hitter, Tom Bender, Regional Manager and Sr. VP for Greater Media Detroit: If I hear the term "outside the box" one more time, I think I’ll go nuts.  Someone is always encouraging managers and programmers to think outside it, yet managers are intensely uncomfortable with the results. […]

Today, I’m pleased to welcome Arbitron’s Vice President for Domestic Research, Dr. Ed Cohen, for an exciting guest blog: It’s a general perception that research geeks don’t write exciting stuff.  Then again, that may be just perception, but if you’re the typical radio person reading this, you’re probably thinking something like “he’s going to defend […]

Today we’ve got Jacobs Media’s Tim Davis joining us for a guest blog with some technology news: Somebody in the new technology space has finally recognized the value of radio.  While there have been a number of failed starts to date, it looks like finally there will be an FM receiver that works like a […]

Today we’ve got Jacobs Media’s Tim Davis joining us for a guest blog with some technology news: Somebody in the new technology space has finally recognized the value of radio.  While there have been a number of failed starts to date, it looks like finally there will be an FM receiver that works like a […]

Today we’re joined for a guest blog from Mark Ramsey, founder & President of Mercury Radio Research (and an accomplished blogger in his own right): The momentum (such as it is) behind HD Radio is driven in part by a magnificent lie:  Listeners want more choice. They may say they do. But no, they don’t. […]

Dave Beasing joins us for another guest blog: If I try to list all the Alternative stations that saw ratings increases, I will inevitably offend someone by leaving them out.  Suffice it to say that the Alternative Honor Roll is lengthy this Spring.  Some stations (like KROX/Austin, KCXX/Riverside, KEDJ/Phoenix — woops, I wasn’t going to […]