Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
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It’s Not What You Say…
The big political buzz on the Republican side is coming from Mitt Romney. He recently spoke at the Detroit Economic Club and wowed the room because he used a PowerPoint presentation rather than just standing there and orating. Imagine that. None of the other candidates uses this revolutionary Microsoft tool, thus giving Romney a distinct […]
Read MoreThe Threat To Internet Radio
In this third month of 2007, you have to wonder how many more hurdles radio operators will continue to face. The recent announcement that royalty rates are skyrocketing, thanks to the short-sightedness and greed of the Copyright Royalty Board not only threatens radio’s revenue opportunity, but its future on the Internet, cell phones, and other […]
Read MoreVidiots
A new research study about emerging video services, conducted by Leichtman Research Group, provides important clues about what 18-34 men really want. While 4% of 18+ adults watch video online daily, it’s 18-34 guys who make up a whopping 41% of that viewing. And these same young men account for over two-thirds of adults who […]
Read MoreFast, Faster, Fastest…
It’s a fast-moving world out there in Medialand. Each day, a new bigger-than-life story seems to cascade across news channels and information/entertainment websites. From the crazed astronaut, to Anna Nicole Smith, to the Walter Reed scandal, to the Scooter Libby verdict, it seems like every day has a big story. It almost doesn’t matter whether […]
Read MoreHispanics & Rock
You’re probably looking at the title of today’s entry and wondering if it shouldn’t read "Apples and Oranges." But while the Rock Radio community was running around trying to find that next big hit or figure out the "Cell Phone Only" problem, the "Hispanic problem" has become an issue in many markets. Sure, if you’re […]
Read MoreHispanics & Rock
You’re probably looking at the title of today’s entry and wondering if it shouldn’t read "Apples and Oranges." But while the Rock Radio community was running around trying to find that next big hit or figure out the "Cell Phone Only" problem, the "Hispanic problem" has become an issue in many markets. Sure, if you’re […]
Read MoreThe New Soundtrack
If you’ve somehow not TiVoed through that new Wendy’s spot, you’ve may have heard the Violent Femmes’ "Blister In The Sun" (strumming, not the lyrics) serving as the soundtrack. Given that the last 7,000 TV spots have featured a Classic Rock song, maybe this is a welcome move toward a more thirtysomething audience – and […]
Read MorePriorities
OK, with baseball season approaching, you just have to expect some obvious analogies in this blog space. But, hey – good coaching is good coaching. A case in point is Tigers manager Jim Leyland. As he settles into spring training, he has already set two very important priorities for his team: better hitting on two […]
Read MoreRaise Your Right Hand
Thought you’d find it interesting to hear NAB CEO’s David Rehr’s testimony about satellite radio, in addition to a feature on the same topic that ran last week on NPR’s "Morning Edition." You’ll hear David again, as well as Mel Karmazin’s testimony. This is clearly the biggest issue facing radio so far this year. Enjoy […]
Read MoreBig Blue Speaks
A new report from IBM confirms what many in our business have been feeling: a media divide between old and new media could result in billions of dollars in lost revenue if smart decisions aren’t made going forward. Maybe that’s not even a headline in 2007, but as broadcast companies continue to grapple with various […]
Read MoreThe Ghost Of Christmas Present
I was all set to put together an extensive analysis of the impact of Christmas music this past fall, based on my sense that holiday programming was a huge factor in the Fall ’06 book. Then Inside Radio’s Mike Kinosian beat me to it, with a report that goes far beyond what I was planning […]
Read MoreArbitron & Satellite Radio
Arbitron’s new report about the impact of satellite radio listening on the Fall ’06 survey is a fascinating look at how overall usage is changing. As you have no doubt read by now, satellite radio’s overall share falls in at a 3.4 level. Divide that among all the different satellite channels mentioned, and their average […]
Read MoreNight, Night…
Today we’re happy to bring you a guest entry from Jacobs Media’s Bill Jacobs: A recent Business Week cover story called "McDonalds 24/7" is a great reminder that as another 24/7 business, radio has "customers" at every time of the day or night, too. As the article points out, not only are there plenty of […]
Read MoreThe iPig?
Yes, Sweet Meat enters the "digital revolution" as KSHE celebrates its second straight "Webruary" – a month-long celebration of hi-tech. For women, it’s purses, but for men it’s toys and gadget. St. Louis’ dominant rocker continues to show why it’s so in-touch with its audience. These days, it’s important to do more with less, while […]
Read MoreW.W.M.D. (What Will Mel Do?)
The speculation has run rampant since the proposed merger between XM and Sirius was announced. In no surprise to any of us in radio, Mel Karmazin has emerged from the wreckage of both companies as the CEO. It’s been interesting to read about all the different plans that Mel is rumored to be considering. Yet, […]
Read MoreThis Bud-TV's For You
One of the goals accomplished by Budweiser’s heavy advertising in the Super Bowl was the launch of Bud.TV, the new channel recently launched by the King of Beers. It’s an interesting combination of comedy, girls, and CGM, designed to keep guys entertained. So, what’s the point here? Of course, Bud’s TV commercials are legend – […]
Read MoreThis Bud-TV’s For You
One of the goals accomplished by Budweiser’s heavy advertising in the Super Bowl was the launch of Bud.TV, the new channel recently launched by the King of Beers. It’s an interesting combination of comedy, girls, and CGM, designed to keep guys entertained. So, what’s the point here? Of course, Bud’s TV commercials are legend – […]
Read More"The Office" Farm Team
It becomes more and more clear to us with every CGM-type campaign our clients run that there’s talent "out there." The quality of the TV spots, billboard slug lines, and parody songs gets better with every passing month. There’s no doubt in our minds that when stations and radio companies are thinking about who’s going […]
Read More“The Office” Farm Team
It becomes more and more clear to us with every CGM-type campaign our clients run that there’s talent "out there." The quality of the TV spots, billboard slug lines, and parody songs gets better with every passing month. There’s no doubt in our minds that when stations and radio companies are thinking about who’s going […]
Read MoreEffective Research
On the eve of Jacobs Media’s Tech Poll III, we’ve been doing a great deal of thinking about the power of research, and how companies and stations use it effectively – and not so effectively. A recent issue of Online Spin clarifies the pros and cons of surveying customers through the eyes of Fred Reichheld, […]
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