Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
"The Internet's for old people"
Today’s title is a direct quote from Mark Cuban, speaking to the CTAM (Cable & Telecommunications Association for Marketing) Summit. Cuban claims that the Internet is essentially stagnant, with the exception of breakthroughs like YouTube. In his mind, it’s moving toward "intranet communities" provided by cable operators that are the future. "The Bedroom Project" – […]
Read More“The Internet’s for old people”
Today’s title is a direct quote from Mark Cuban, speaking to the CTAM (Cable & Telecommunications Association for Marketing) Summit. Cuban claims that the Internet is essentially stagnant, with the exception of breakthroughs like YouTube. In his mind, it’s moving toward "intranet communities" provided by cable operators that are the future. "The Bedroom Project" – […]
Read MoreA Cautionary Tale
Paul Jacobs offers thoughts on the reprecussions of failing to market your product properly: A recent article in The Miami Herald about the market share decline of Diet Coke really hit home. Over the past two years, market share for the brand has flattened out. Why? Well, for many reasons that radio operators should be […]
Read MoreTheater Of The Mind
Most everyone on the air in radio grew up with the axiom that "you paint pictures with your words." Many remember the old Stan Freberg bits where he cleverly used sound effects to create amazing "scenes" that were enhanced by your imagination. For radio in 2007, however, those days are over. Morning shows, daypart jocks, […]
Read MoreThe Online Race
In Mark Ramsay’s Hear 2.0 blog, Mike Agovino has a very important quote: "If we’re not making more money OFF the air than we are ON the air 10 years from now, we’re in trouble." Mike’s being generous with his timeline. Juxtapose his prediction with the announcement that Viacom is upping its revenue goals to […]
Read MorePodcasting (for Fun) and Profit
The iPod Revolution has fueled the upstart podcasting phenomenon. As more and more consumers add an iPod or similar device to their arsenal of media gadgets, the potential for content creation – and profit – become greater and greater. Jason Calacanis outlined the potential and the reality very nicely at Summit 11 last fall. He […]
Read MoreAttention Please
So, you don’t have a lot of cash, you have to generate some attention, you’ve got enough for a billboard or two, so what do you do? This is the point in the meeting where someone says, "Hey, let’s have our morning guy put a gun to a dog’s head and do the old, ‘If […]
Read MoreTV is the new Radio?
According to a recent Forbes article, FM radio’s propensity to value gold-based formats like Jack and Classic Rock has signaled the rise of new music exposure on TV shows. In this blog space, we have talked about how shows like "Grey’s Anatomy" and "The O.C." have been responsible for breaking lots of new music. It’s […]
Read MoreAARP This
OK, I’ll admit it. I’m clearly of AARP age, but have thus far refused to join this group. Call it a vanity thing, but the discounts aren’t worth the trouble for me, and this is clearly an organization I do not wish to be a part of. (Of course, an estimated 37 million members disagree […]
Read MoreGuitar Hero – The Big League
We’ve been big fans of the video game, "Guitar Hero," for some time now. And we’ve encouraged our client stations to make this game a part of bar and club nights, as well as station events. There are new versions coming out featuring different songs. And now the game is tied into the Family Values […]
Read MoreGreat Ears
Jacobs Media’s Eric Holmes weighs in on finding new music: For those who may not know, Justin Timberlake just started his own record label. Esmee Denters was the first artist signed to Justin’s label, a talented young female singer who has built up a fan base singing on YouTube, and is now opening for him […]
Read MoreCG Debate
If you watched the Democratic debate earlier in the week, you saw something historic – consumer-generated questions on YouTube. Now cynics might make the case that this "debate" was just another televised series of evasions, spin, and posturing. They might also claim that similar gatherings have included questions from the audience, so what’s the big […]
Read MoreOn Trial
As readers of this blog know, the success of the iPhone has not been a surprise. Besides answering many of the needs that mobile phone and iPod owners have, it is truly an innovative device. Equally impressive, however, is the way that Apple marketed this launch, from the day that Steve Jobs introduced the iPhone […]
Read More"Not 'Stairway to Heaven' Again!"
Memorial Day 2007 has come and gone, and with it, another series of "Top 500 Countdowns." We know that many programmers have come to dislike these "evergreen events" because they often sound essentially the same year after year. But when you look at the success of countdowns in the world of television programming, and you […]
Read More“Not ‘Stairway to Heaven’ Again!”
Memorial Day 2007 has come and gone, and with it, another series of "Top 500 Countdowns." We know that many programmers have come to dislike these "evergreen events" because they often sound essentially the same year after year. But when you look at the success of countdowns in the world of television programming, and you […]
Read MoreThe Consumer is Boss
I know, I know… you’re thinking this is just another blog about Neo Radio. But instead, it’s the mantra of Procter & Gamble, the world’s leading consumer products company. In a recent Forbes article, P&G’s philosophy of putting the customer first was examined. Of course, they are the envy of the industry, and as Edward […]
Read MoreLive, Local, and….Narragansett?
A recent article in the Wall Street Journal chronicled the marketing saga of Narragansett Beer, a once regional brand that was purchased by Pabst, and in the process, lost its way. There are obvious parallels to radio here, as many once-great local stations have been neutered by consolidation. As the story goes, Narragansett production was […]
Read MoreThe World According To Steven
Little Steven Van Zandt was kind enough to share his thoughts on the recent claims that radio airplay hurts record sales: As even the slowest of us start to realize there will be no getting out of this permanently bad economy, that it isn’t a cycle or a temporary blip, we will begin to see […]
Read MoreWanted: Young Men!
I was recently emailed a pitch to attend the third annual "Marketing to Men 18-34" conference in New York City in August. If I hurry and sign up now, it’s only $699. If I wait until showtime, it’ll set me back $799. As the email states, this is "the definitive conference for professionals trying to […]
Read MoreMr. Irrelevant
It’s a marketing coup – but it’s a whole lot more. If you don’t know, Mr. Irrelevant is the title that is bestowed on the very final pick (#255) of the NFL Draft. Instead of wallowing in the misery that ought to go with this lowly honor, Mr. Irrelevant has turned into a marketing phenomenon, […]
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