Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
Research As Marketing
One of the key philosophies here at Jacobs is encouraging clients to use their databases to better understand and serve their audiences – whether it’s listeners or advertisers. As we’ve learned in the past decade, web polling is a great tool for doing just that, and part of the basic idea behind the NeoRadio concept […]
Read MoreLive Overnights?
In Tom Taylor’s great daily emails (Taylor on Radio-Info), he makes the point that all of radio may end up paying for "the perceived sins of Clear Channel." All of that negative press about voicetracking, pay for play, corporate playlists, and macho corporate behavior have probably led to this new FCC proposal that will force […]
Read MoreWhy Didn’t The HD Alliance Think Of That?
We saw it loud and clear in this year’s Jacobs Media Tech Poll III. Most listeners simply haven’t actually heard HD Radio and/or don’t know anyone who owns one. Unlike XM and Sirius, available through car rental companies, it is actually difficult to sample HD Radio without going into an electronics store. And consumers don’t […]
Read MoreWhy Didn't The HD Alliance Think Of That?
We saw it loud and clear in this year’s Jacobs Media Tech Poll III. Most listeners simply haven’t actually heard HD Radio and/or don’t know anyone who owns one. Unlike XM and Sirius, available through car rental companies, it is actually difficult to sample HD Radio without going into an electronics store. And consumers don’t […]
Read MoreToday’s Breaking News
Two headlines on a slow pre-holiday Tuesday: 1. FCC Passes Controversial Cross Ownership Rules 2. Oasis Dries Up, KOSS Now KIIS Simulcast So, on the one hand, the FCC passes the measure allowing media companies to own both a newspaper and a radio or television station in the same market. And on the other, Clear […]
Read MoreToday's Breaking News
Two headlines on a slow pre-holiday Tuesday: 1. FCC Passes Controversial Cross Ownership Rules 2. Oasis Dries Up, KOSS Now KIIS Simulcast So, on the one hand, the FCC passes the measure allowing media companies to own both a newspaper and a radio or television station in the same market. And on the other, Clear […]
Read MoreNot Playing Games
In a recent CNNMoney article, Electronic Arts CEO, John Riccitello, outlined some of the lessons he’s learned during the past ten years since he took over that mega-gaming empire. If you didn’t know better, you’d think he was talking about radio. 1. Embrace change even if it costs a lot. Riccitello talks about how the […]
Read MoreRock 'N Roll Hall of Lame
Madonna and the Dave Clark Five are among the 2008 inductees in the Rock and Roll Hall of Fame. Do you think perhaps the concept is getting somewhat watered down? In another year or so, I may finally get over the fact they’re located in Cleveland and not here in the real rock capital, Detroit. […]
Read MoreRock ‘N Roll Hall of Lame
Madonna and the Dave Clark Five are among the 2008 inductees in the Rock and Roll Hall of Fame. Do you think perhaps the concept is getting somewhat watered down? In another year or so, I may finally get over the fact they’re located in Cleveland and not here in the real rock capital, Detroit. […]
Read MoreZep: Opportunity Lost Or Found?
This past week provided us with another "radio petri dish" in the form of the Led Zeppelin reunion show at the O2 arena in London. Agree or disagree, but I would submit this was the biggest event in Rock n’ Roll in at least the last two decades. So how did Rock/Classic Rock radio deal […]
Read MoreToys For Tots
Talk to the parents of young kids, and they’ll tell you that one of the biggest challenges of this season’s holiday shopping trips isn’t crowded malls or finding the best deals. It’s locating safe toys for their children. So you can imagine what the Toys For Tots folks are going through. Because of all the […]
Read MoreStar Power
This week’s announcement that Bubba the Love Sponge is returning to commercial radio (on WHPT/Tampa and WFYV/Jacksonville) will elicit the usual response – from happiness to shock to dismay. After all, Bubba’s "shock jock" persona always generated lots of talk and buzz. It’s noteworthy that at the end of 2007, Bubba and Don Imus have […]
Read MoreWe Cut Off Our Noses
Leave it to Warner Music CEO, Edgar Bronfman, to ruefully look back at the past several years and realize how shortsighted the record industry has been. Lauding Apple – especially the iTunes and iPhone innovations, Bronfman explained to the GSMA Mobile Asia Congress Conference in his keynote: "We used to fool ourselves. We used to […]
Read MoreSonic Youth
Leave it to Little Steven to take a major step designed to engage young people to appreciate Rock and its rich history and heritage. While it’s great that video games like Guitar Hero glorify the music, or that TV programs like CSI and half the commercials we see use Rock music as their soundtracks, our […]
Read MoreLearning New Tricks
Newsweek.com has announced it will launch a weekly web TV show about politics, produced by the former producer of MSNBC’s Hardball, Tammy Haddad. As Newsweek struggles with its ad page revenue (down nearly 9% through the first three quarters of ’07), they are turning more and more resources to the digital space. After all, they […]
Read MoreGet The Led Out
Another day, and another "big" satellite radio announcement. This time, it’s XM Led, a channel devoted to Zeppelin that will be on the air through the beginning of May. The press release sounds tasty, as the channel will contain many cool Led Zeppelin features. So why does broadcast radio simply stand by and allow satellite […]
Read MoreClassic Rock & The NFL
Buffalo’s John Hager talks about how Led Zeppelin was essentially the “bumper music” for Monday night’s great NFL game between the undefeated Patriots and the upstart Ravens. It’s a testament to the timeliness of the upcoming Zep show and the power of Classic Rock. And if that wasn’t enough, the NFL announced that Tom Petty […]
Read MoreClassic Rock & The NFL
Buffalo’s John Hager talks about how Led Zeppelin was essentially the "bumper music" for Monday night’s great NFL game between the undefeated Patriots and the upstart Ravens. It’s a testament to the timeliness of the upcoming Zep show and the power of Classic Rock. And if that wasn’t enough, the NFL announced that Tom Petty […]
Read MoreFirst, voice tracking. Now this.
If voice tracking didn’t finish off overnight DJs, the hours themselves may kill you. It sounds like a bad morning show bit, but there’s research from the International Agency for Research on Cancer that indicates working the graveyard shift may increase the possibility of contracting cancer. It apparently has to do with the light-dark schedule. […]
Read MoreThoughts on PPM: Part II
Yesterday’s post covered some key factors in the new PPM world. So what does all this mean? And where should it go from here? We don’t know the real ramifications of Arbitron’s PPM delay. Hopefully, they will be able to make good on their promise to improve the sample representation. They have to. But that […]
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