Yesterday’s post covered some key factors in the new PPM world. So what does all this mean? And where should it go from here? We don’t know the real ramifications of Arbitron’s PPM delay. Hopefully, they will be able to make good on their promise to improve the sample representation. They have to. But that […]
Read MoreThoughts on PPM: Part I
I have hesitated to write a blog entry about the PPM debate until the dust settles. But it appears that every day, new developments continue to occur. So, to add to Mark Ramsey’s recently-posted great blog entry about PPM, here are a few thoughts… 1. PPM ratings will not look like diary ratings. And isn’t […]
Read MoreDark Side of the Zune
As the holidays approach, I am very close to putting a Microsoft Zune on my wish list. Yes, I have a very nice iPod with all my favorite songs that I frequently use while working out, and during long walks/runs. But like many of you, I also like the option of listening to the radio […]
Read MoreScrewed By The NFL
Perhaps you tuned in to one of the many NFL games on the radio this past weekend. If you did, the odds are good that you also heard a Howard Stern-voiced Sirius commercial while listening to your favorite NFL team‘s broadcast. (If you haven’t heard these spots, you can listen below.) Sirius has apparently bought […]
Read MoreHe’ll Be Missed
Bill Jacobs shares his thoughts on the passing of one of radio’s “good guys,” Jim Steel: That’s something you hear about most people when they pass away, but it’s 100% true when you’re talking about a guy like Jim Steel (real name: Jim Lyle). The word came down yesterday that, following a tough five-year battle […]
Read MoreIs Black Friday Really Black?
Jacobs Media’s Dave Beasing pulls back the curtain on myths of “Black Friday” and “Cyber Monday.” The day after Thanksgiving is called “Black Friday” because – as the busiest shopping day of the year – that’s when retailers finally “get into the black,” show a profit. Right? Wrong. Last year, Black Friday only ranked 9th […]
Read MoreIt’s the Web, Stupid
What’s the secret to Wal-Mart’s success? Low prices, many locations, those friendly greeters? More and more, Wal-Mart is benefiting from a website that draws amazing traffic – and revenue. The company estimates there will be 800 million visits before the year is out, as customers use the site to do product research, check out sales […]
Read MoreVote For Radio
A recent blog entry about how Entercom’s KNRK has worked out a cool consumer generated promotion with Toyota’s Scion and Snow Patrol got me to thinking about the political race, and revenue potential in ’08. Radio is not in favor, as digital media are perceived to be cooler and more cutting edge, while television continues […]
Read MoreHappy Thanksgiving!
Happy Thanksgiving to all. JacoBlog will return on Monday, November 26th.
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