With the future of the popular TikTok app in question, Instagram has introduced its own short-form video feature: Reels. Here’s how it works.
Read MoreA Picture Says 1000 Words. What Do The Pictures on Your Radio Station’s Website Say?
Here’s a fun exercise to help you figure out what message the images on your radio station’s website are sending. Do they match your website’s words?
Read MoreVoice Command Considerations When Picking a Name for Your New Radio Station
When naming a new radio station, it’s wise to take voice commands into consideration. Here are some factors to think about.
Read MoreHere’s What You Should Put in the Main Menu of Your Radio Station’s Website
At crucial component of a radio station’s website is the main menu. If you haven’t scrutinized the navigation on your website in a while, it’s time.
Read MoreHow Your Radio Station Can Host a Virtual Happy Hour
The virtual happy hour, in which DJs chit-chat over cocktails and invite listeners to watch, has become popular. Here’s how your station can host one.
Read MoreHow to Use Your Radio Station’s Blog to Spotlight Local Businesses and Artists During the Pandemic
Your radio station can support local business or artists in the community by highlighting them in a series of interviews on your website.
Read More8 Elements That Radio Shows Can Use On Their Shownotes Webpages
Radio DJs can benefit by borrowing the practice of “shownotes” webpages from podcasters. But what elements should be included in these pages? Here are some to consider.
Read MoreHow to Use Shownotes Pages to Grow Your Radio Station’s Email Database
Radio broadcasters can borrow a technique from podcasters to grow their email databases. Here’s how it works.
Read MoreNow Is a Good Time to Review Your Radio Station’s Social Media Policy
Nerves are raw across America right now, leaving radio air talent with the difficult challenge of figuring out what to say on social media. This can help.
Read MoreHow to Rewrite Your Radio Station’s “Advertise With Us” Webpage for the Pandemic
Thes “Advertise With Us” webpage is the most valuable one on your radio station’s website — especially during the pandemic. Here’s how to improve it.
Read MoreTo Recover From the Pandemic, Radio Must Get Serious About Lead Generation
We are now in the second inning of the COVID-19 crisis – the “Re-Opening.” And the mission for radio will be to ramp up sales – in a hurry. But when it comes to finding new customers, the radio industry relies on antiquated techniques. That’s not going to cut it an post-pandemic world.
Read More9 Factors to Consider When Livestreaming Video to Social Media
Radio on-air talent is spending a lot of time livestreaming to social media these days. Here are some factors to consider that will help you up your game.
Read MoreA Quick and Dirty Way to Make Animated Livestreaming Video Bumpers
Want to make your livestreaming video on social media look slicker? Use PowerPoint and iMovie to create video bumpers. Here’s how.
Read MoreLivestreaming Options for Radio Air Talent: Zoom vs. BeLive vs. StreamYard
Radio air talent is increasingly livestreaming video to social networks. Which softtware should they use, Zoom, BeLive, or StreamYard?
Read MoreWhat Will Podcasting Look Like After COVID-19?
Before the pandemic, podcasting was clearly on a roll. But like every other media category, podcast will feel the effects of changing commuting patterns, social distancing, and other lifestyle and cultural changes. How will podcasting be affected? We asked some of the brightest minds in the medium to share their thoughts, and the result is a fascinating look at podcasting’s post-coronavirus future.
Read More8 Ways Your Radio Station Can Encourage Streaming During the COVID-19 Pandemic
With people in their homes instead of their cars, radio stations should promote the different ways that people can listen. Here are some ideas.
Read MoreThere Are Over a Million Podcasts in Apple’s Podcasts App. What Does It Mean?
Last week, we hit a major milestone. There are now one million unique podcasts in Apple Podcasts, Have we reached “peak podcasts” or are we just at the beginning? That’s the question we put to some of the best and brightest in the podcasting space. To get a clear look at where podcasting stands right now, check out today’s post.
Read MoreRethinking Radio Website Design in the Age of Coronavirus
On their websites, many radio stations are treating the coronavirus pandemic like just another promotional campaign. It’s not.
Read MoreRadio Stations Can Use These Video Streaming Services During the Pandemic (And After It)
During the pandemic, radio personalities are using streaming services to engage with their listeners. Which one should you use? It depends.
Read MoreCES for Radio Podcast: The Tech Trends at CES 2020
Ben Arnold, an Industry Analyst specializing in Consumer Technology for The NDP Group, talks about the big trends he saw at CES 2020.
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