Broadcasters spent 2020 learning to adapt to new working conditions. In case you missed it, here are last year’s best digital tips for radio stations.
Read More5 Digital Things You Can Do to Make Your Life Easier
Take advantage of the holiday lull by doing a couple of minor things that will make your life just a teeny bit better. You’ll be glad you did.
Read MoreHere’s What Radio Broadcasters Should Ask Santa For This Year
Looking to take your online game to the next level? Here are the toys that radio broadcasters should treat themselves to this year.
Read MoreFour Skills Unemployed Radio Broadcasters Should Develop
If you’re a broadcaster and you find yourself out of work, take the time to invest in yourself by learning these new skills.
Read MorePodcast Dynamic Ad Insertion 101: What Radio Broadcasters Need to Know
Podcasters are increasingly taking advantage of dynamically inserted ads. Let’s dig into the nuances of this type of advertising.
Read MoreHow to Share Your Radio Station’s Gratitude With Listeners This Thanksgiving
Here’s an easy and inexpensive way for your radio station to provide its audience with some extra companionship on what might otherwise be a lonely Thanksgiving.
Read More5 Keys to Creating a Killer Podcast Opening: Lessons from Podcast Movement 2020
There are now more than 1.5 million podcasts, but few truly successful ones. Research continues to show the first 30 seconds of a podcast are make/break as to whether people keep listening. At the recent Podcast Movement conference, Jacobs Media’s Seth Resler hosted a “Podcast Makeoveer,” featuring NPR host Peter Sagal, storyteller Shannon Cason, and radio commercial writer Lisa Orkin who offered their insights into what makes for a great podcast opening.
Read MoreIs Your Radio Station Keeping Up With Its Weekly Web Meetings During The Pandemic?
With the pandemic in full effect, is your radio station carving out time to regularly discuss its digital strategy, or has it slipped through the cracks?
Read MoreWebsite Usability Tests for Radio Stations in the Age of Zoom
Website usability tests can provide your radio station with lots of actionable insight. But how well do they work during the pandemic?
Read MoreHow Radio Programmers Should Use Shazam Data
How should radio stations use Shazam data when making playlist changes? Matt Bailey, President of Integr8 Research, shares insights with Richard Sands.
Read MoreSpotify Now Allows Anybody to Create a Radio Show with Music
Spotify has launched a new feature that enables anybody to easily create an on-demand radio show. Here’s how it works and what it means for radio.
Read MoreWhat’s the Key to a Compelling Opening to a Podcast Episode?
At the 2020 Podcast Movement conference, show will have their first 30 seconds critiqued by a panel of professionals to see how they compelling they are.
Read MoreUse RSS Feeds to Find Local Content to Share on Your Radio Station’s Social Media Channels
The same process that makes it easy for DJs to create their own customize show prep service can be used to find content to share on social media.
Read MoreWebinars Can Help Radio Stations Generate Leads During the Pandemic
During the pandemic, the old lead generation of “prospecting” isn’t going to cut it for radio stations. Here’s how webinars can be used to find new clients.
Read MoreEight Blog Topic Formulas Radio Stations Can Use During the Pandemic
Radio stations can generate website traffic with blogposts, but the pandemic has eliminated some of the traditional blog topics. Here are some alternate ideas.
Read MoreOn Your Radio Station Website, Use Language That Puts Listeners First
On the air, radio stations make a point of using language that puts listeners first. Yet they often fail to do so on the web.
Read MoreWhat is Google Analytics Telling You About the Impact of COVID-19 on Your Radio Station’s Website?
Google Analytics can tell you a lot about your audience’s behavior. Have you spent time figuring out what’s changed during the pandemic?
Read MoreProtect Your Radio Station From Digital Disruption If An Employee Leaves
It’s never easy for a radio station when a key employee leaves, but you can take steps to minimize the digital disruption with these steps.
Read MoreTips for Creating Email Signup Forms
Want people who visit your radio station’s website to sign up for your email newsletter? A well-designed registration form can make all the difference.
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