One of the most important source of stats to review is your Google Analytics data. Among other things, it will show you where people who visit your website are coming from.
Read More12 Conflicting Thoughts That Went Through My Head After I Heard a Music Radio DJ Talk Politics
In a time when the national conversation is consumed by politics, music radio DJs are linstructed to avoid the topic. So when Seth Resler heard a radio DJ talk about Paul Manafort on the air following the recent verdicts, it caught his attention. Here are 12 conflicting thoughts about music, radio, and politics from a thoughtful observor of the medium.
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Elsie Escobar: 5 Things Radio Broadcasters Should Know About Podcasting
Elsie Escobar is one of the bright lights in the podcasting space. She co-runs She Podcasts, a podcasting community for women that has almost 10,000 members, and is the Community Manager for Libsyn, one of podcasting’s major hosts. Elsie expertly moderated our panel of radio CEOs at last month’s Broadcasters Meet Podcasters track at Podcast Movement. We asked her for her Top 5 list of things she’d like radio broadcasters to know about podcasting. It’s a great read, and a fascinaating window into the podcasting culture.
Read More10 Things to Include in Your Radio Station’s Electronic Press Kit
If your radio station would like to get press coverage in the media, it’s a good idea to put together an electronic press kit (EPK). Here’s what you should include in it.
Read MoreFour Reasons Why Your Radio Broadcasting Company Should Hire A Director of Podcasts
Last month, the Podcast Movement conferrence broke its own attendance record in Philly. Our in-house podcasting pro, Seth Resler, played a lead role in our “Broadcasters Meet Podcasters” track, and offers four reasons why radio broadcasters should commit to the medium of podcasting. As Seth warns, unless broadcasters want to cede their position as the marquee creators of audio content, they need to hire people within their companies whose sole responsibility it is to produce podcasts and create the strategy behind them. It’s a good read.
Read MoreWhy Slack Has Become My Favorite Internal Communication Tool
Radio stations, by their very nature, make internal company communication difficult. Here’s tool that will make communication easier when employees are rarely in the same place at the same time.
Read MoreThe Future of Urban Transportation Has Already Arrived in Austin
The future of urban transportation — including electric cabs, ride sharing, scooters, and shared bicycles — has already come to Austin. And you can see the impact it’s going to have on radio broadcasters.
Read MoreWhere to Use Technology-Based Redirects on Your Radio Station’s Website
Sometimes, you want to send your people to a different link depending on the type of device they are visiting your website on. Technology-based redirects can help you with that. Here’s where you can use them.
Read MoreHow to Replace Multiple “Subscribe” Links with a Single “Listen Now” Button on Your Podcast Webpage
Most podcasters provide a laundry list of subscription links to their podcasts on their websites. Here’s how you can combine several links into a single call to action to make it easier for new listeners to access your podcast.
Read MoreIf You Had $100,000 to Market Your Podcast, How Would You Spend It?
Whats the best way to market a brand new podcast? Even if you had a large budget to spend? Seth Resler asked a number of leaders and luminaries in the podcasting and broadcasting space. Their answers may surprise you.
Read MoreUsing Interviews to Create Content for Your Radio Station’s Blog
If your having trouble finding the time to write content for your radio station’s blog, interviews can be a simple and easy way to generate blogposts that drive traffic.
Read More3 Tips for Radio Broadcasters Using Facebook Ads
Radio stations like running Facebook ads because they are inexpensive and can target specific audiences. But don’t let the fact that they’re quick and inexpensive lull you into a believe that they’re easy. Here are some tips to maximize your ad campaign results.
Read More9 Places Radio Stations Should Display Their Social Media Handles
Your radio station uses its airwaves to promote its social media accounts, but don’t forget to also take advantage of these print opportunities to encourage listeners to follow your station as well.
Read MoreHow to Build a Remote Digital Audio Recording Kit
Here’s the inexpensive equipment that I use to record on-site podcast interviews at events like the Worldwide Radio Summit.
Read MoreGoogle Has Launched a New Podcasts App. Is It the Game Changer Podcasters Have Been Waiting For?
For years, podcasters have been waiting for Google to introduce a native Podcasts app for Android. That day is finally here. But will it do enough to increase podcast listening?
Read MoreHow Commercial Radio Broadcasters Can Learn More About Public Radio
Commercial radio and public radio are largely isolated from one another. But there’s a lot that commercial radio broadcasters can learn from their public radio counterparts. Here’s where to start looking for inspiration.
Read MoreWhat Anthony Bourdain Taught Me About Radio Broadcasting
More than anybody, Anthony Bourdain understood that local tastes are influenced by place. There’s a powerful lesson radio programmers can learn from his passionate interest in learning about different food cultures. In today’s blog post, food enthusiast and radio broadcaster, Seth Resler, writes a great tribute to Bourdain that has radio resonance.
Read MoreWhat We Learned About Podcast Analytics from Apple’s 2018 Worldwide Developers Conference
At the 2018 Worldwide Developer Conference, Apple offered a walkthrough of their Podcast Analytics dashboard and showed off some new features.
Read MoreHumblebrags: The Key to Getting Shared and Retweeted
How do you get other people to share your content on social media? Mention them in a post that they will want others to read!
Read MoreAre You Squandering Your Radio Station Website’s Potential to Build Cume?
Too often, radio station website are designed with existing listeners in mind, and can alienate newcomers who might otherwise tune in.
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