Here’s a simple thing that every radio station everywhere can write about on a regular basis to get their blog up and off the ground.
Read MoreWhat is the Ideal Length for a Podcast Episode?
How long should podcast episodes be? It’s a question that podcasters have debated since the Dawn of iTunes. We put the question to a panel of experts.
Read More4 Digital Data Points That Radio Program Directors Should Know
Radio program directors know their ratings off the top of their heads, but do they have their stations’ digital stats at their fingertips? They should.
Read MoreAre We In a Bubble?: Podcasts and the “Peak Content” Problem
Print publishers and video producers haven’t been grappling with a world flooded with content for years. Now, podcasters are facing the same issue.
Read MoreThe Lesson of Luminary: Beware of Bigfooting in the Podcasting Space
Luminary set out to be the “Netflix of Podcasting.” Instead, it’s become a cautionary tale about the pitfalls of jumping into an industry without understanding the culture.
Read MoreCreating a New Radio Station Logo? Think About Digital.
Adopting a new logo is a big commitment. You want an image that can be easily adapted to a variety of different circumstances.
Read MoreWhen It Comes to Podcasting, Question These Three Assumptions
As radio broadcasters enter the world of podcasting, they bring with them some assumptions that may not be true. Be sure to reevaluate.
Read MoreHow Micro-Content Can Boost Your Radio Station’s Digital Engagement
Cutting your radio show up into small chunks that can be shared on social media is a powerful way to engage with listeners.
Read MoreHow to Create Square Videos for Social Media
When your radio station posts short videos to social media, you often want to use a square (1:1) ratio. Here’s how you can easily crop your videos.
Read MoreFour Questions to Ask Before Your Radio Station’s Next Digital Campaign
Your radio station will probably execute a digital campaign of some sort in the coming months. Ask your staff these questions before it begins.
Read MoreHear the Worldwide Radio Summit Through the Years
Jacobs Media’s Digital Dot Connector, Seth Resler, is heading to the Worldwide Radio Summit for the fifth year to interview radio broadcasters.
Read MoreCES for Radio Podcast: Beasley and UNLV’s Media Innovation Hackathon
Beasley Media Group and the University of Nevada, Las Vegas teamed up to host a Media Innovation Hackathon. They announced the winners at CES 2019.
Listen7 Episodes of Marc Maron’s WTF Podcast That Radio Broadcasters Should Hear
There is much conversation in radio circles about the similalrities and differences between hosting a great radio show vs. producing a successful podcast. Comedian Marc Maron recently published the 1,000th episode of his WTF podcast. Our Seth Resler – a podcast devotee – selects seven of Maron’s “greatest hits” that are must-listening for every radio broadcaster.
Read MoreCES for Radio Podcast: The Future of Karaoke and Cocktails
Faruq Marican talks about the Popsical Remix, a futuristic karaoke machine, while Neil McVicar shows off the Bartesian, a device that mixes cocktails.
ListenHow to Run Paid Ads for Your Radio Station’s Mobile App
Here’s how to create advertising campaigns for your radio station’s mobile app in Apple’s App Store and on Google’s network.
Read MoreCES for Radio Podcast: Music-Related Startups in Eureka Park
Desmond Beristain of Festiie talks about the company’s festival wristbands, while Maarten Bodewes of Loop shows off the company’s earplugs.
ListenTake These Steps Before Launching Your Next Big Radio Station Promotion
If you’re giving away a significant prize or investing a lot of airtime into a contest, don’t let the online strategy for your promotional effort be an afterthought. Do these things as you plan your contest.
Read MoreCES for Radio Podcast: Self-Driving Vehicles with Specific Purposes
Meituan is developing self-driving vehicles to deliver goods to consumers while Navatics shows off its underwater drones.
ListenHey DJs! Every Celebrity Thinks They Can Do Your Job. We’re About to Find Out.
The podcasting space is exploding, and everyone is jumping into the fray. New technology has enabled seemingly every celebrity on the planet to get behind the mic and become an on-air talent. Do they have the skills? Do they have the content? And does it even matter? In today’s guest post, Seth Resler answers these key questions about the frenetic world of podcasting.
Read More8 Different Revenue Streams Provided by Podcasts
Dont assume that advertising is the only — or even the best — way for your company to generate revenue from podcasts. There are many different models.
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