Today at the Podcast Movement conference, we’re showing something that is familiar to other media pros, but still unknown in this industry: the focus group.
Read MoreHow To See If Other Radio Stations In Your Market Are Running Facebook Ads
Facebook Ad Library is a feature designed to offer transparency for its political ads, but you can also use it for competitor research.
Read MoreA Plain English Guide to Our Broadcasters Meet Podcasters Track at Podcast Movement
We’ve posted the schedule for our track at Podcast Movement, but what is each session really about and which ones are most relevant for you?
Read More4 Ideas for Evergreen Content for Radio Stations
Radio station’s tend to focus on creating timely content, but creating a few pieces of content that have long shelf lives can attract a steady audience.
Read MoreFor Radio, Should Podcast Production Happen at the Corporate or Station Level?
Should radio broadcasters focus on producing podcasts at the corporate level, the individual station level, or both? Here are some factors to consider when developing a podcast strategy.
Read MorePodcasts Do Best When They Focus on Niches. Should Podcast Networks, Too?
Many startups are on a quest to become “the Netflix of podcasts.” Is offering a wide variety of premium content with high-priced talent really the right model?
Read MoreHow Radio Stations Embraced the #BottleCapChallenge
From time to time, pop culture phenomenons sweep across the internet. The #BottleCapChallenge is the latest. Did radio stations seize the moment?
Read MoreRadio DJs Get Feedback, Podcasters Don’t. Will That Change?
While radio’s on-air talent is airchecked less, podcasters are likely to get more feedback in the coming years. What does that mean for these industries?
Read MoreFor Many Radio Stations, the Digital Hurdles Are Human, Not Technical
Many digital directors at radio stations are frustrated because they can’t get buy-in from their DJs. The results of our Air Talent Questionnaire show why.
Read MoreIs Radio’s History Vulnerable?: Why Digital Archiving Should Be a Priority
We’re just now learning the full extent of the music history lost in the Universal fire. Are radio stations also vulnerable to losing their archives?
Read MoreUnderstanding the Strategy Behind an “Extra Hour of the Morning Show” Podcast
A “more morning show” podcast can deepen relationships with existing listeners, but it’s unlikely to attract new ones. Here’s why.
Read MoreHow to Create Animated Videos from Your Radio Station’s Blogposts with the Ripl App
The Ripl mobile app is one of my favorite ways to create short animated videos that are perfect for sharing on social media.
Read MoreFor Radio, the Key to Podcasting Revenue May Not Be in Ads
For most radio companies, the create-a-hit-podcast-and-sell-ads model is a tough road. There many be an easier way to generate revenue from podcasts.
Read MoreWhen Coming Up with Your Radio Show’s Signature Bits, Remember the Web
The key to turing a benchmark feature into a cultural phenomenon is to make it available for audience to consume on multiple platforms.
Read MorePodcast Makeover: Main Street Vegan
We asked three broadcasting professionals to critique an up-and-coming podcast. Here’s the advice they had for the Main Street Vegan podcast.
Read MoreRead These 3 Books to Improve Your Radio Station’s Website
These three books will help you improve your radio station’s website. Best of all, they’re quick and easy reads!
Read MoreMass. Marijuana: What Broadcasters Can Learn About Podcasting from An Award-Winning Show About Cannabis
Mass Marijuana is an award-winning podcast that Boston 25 News created in part by expanding on their archive of daily coverage.
Read MoreRadio DJs, What’s Your Pre- and Post-Interview Digital Routine?
In the digital age, be sure to get all the assets you need to help you promote an interview online after the fact online — including photos and videos.
Read MoreIn Podcasting, Is It Easier to Achieve Scale Through Content or Technology?
In podcasting, there’s a lot of excitement around companies producing high quality shows. But will technology plays prove more profitable in the long run?
Read MorePodcasting: Mo’ Money, Mo’ Problems. Mo’ Problems, Mo’ Rules.
Podcasters found success by breaking all the rules. Now, the suits are investing in the space, and with them comes a new set of rules.
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