Radio listeners rarely get the opportunity to hear their favorite DJs interact with one another, so provide a behind-the-scenes glimpse of your station.
Read MoreInterview Questions When Hiring Your Radio Station’s Next Digital Marketing Manager
Is your radio station hiring a Digital Marketing Manager? Here are some questions to ask in the interview process.
Read MoreA Radio Conversation with ChatGPT: Part 2 – Promotions
The second part of a conversation with the A.I. writing tool ChatGPT, showing how radio station Promo Directors can use it for promotions.
Read MoreA Radio Conversation with ChatGPT: Part 1 – Sales
Here’s an example of how the A.I. writing tool ChatGPT can be used to help radio salespeople write and pitch a proposal for a local client.
Read MoreIn-Person Event Trends for 2024
At the 2023 CMX Summit in Silicon Valley, event strategist Will Curran discussed the trends he’s seeing in the in-person event industry.
Read MoreWhat I Learned at CMX, The Conference for Community Managers
I headed to Silicon Valley to attend a conference for Community Managers. Here’s what I learned and how it might benefit broadcasters.
Read MoreDigital Terms Every Radio Broadcaster Should Know
As a broadcaster, the terminology thrown around by webmasters and online professionals can be confusing. Here’s a handy glossary to help you out.
Read MoreHow to Use ChatGPT to Create Personas for Your Radio Station
Radio stations can use ChatGPT and other AI tools to create personas that help them better understand their listeners, donors, and advertisers.
Read MoreWhen Does an Audience Become a Community?
Jimmy Buffet fans, known as Parrotheads, are more than just an audience; they’re a community. What can radio learn from this phenomenon? Can radio stations and personality shows create communities, rather just growing cume and time-spent listening? In today’s post on “community,” Jacobs Media’s Seth Resler puts on a clinic that every radio programmer, manager, and owner can benefit from.
Read More5 Tips for Writing Better Headlines on Your Radio Station Website
Good headlines are how you use your content to draw people from social media and search engines back to your radio stations website.
Read MoreTakeaways from Podcast Movement 2023
The 2023 Podcast Movement is in the books. We asked a number of industry leaders for their biggest takeaways. Here’s what they said.
Read MoreThe Case For Community
If you’re been known to use the catchphrase “live & local” with regularity, today’s post may give you pause. It’s a different way to consider audience and brand-building that isn’t built around a content or marketing model. Seth Resler originally wrote this post, and it struck me as something I hope more of you have an opportunity to read – and take to heart. “Community” isn’t just a buzzword. It’s an operating philosophy that’s not for everybody. But if you look at your audience through this lens, you might be well on your way to creating something very special.
Read More“Live and Local” Radio Is Not The Same As Community Building
A new report concludes that there’s a big opportunity for radio station in a community-centric approach. But that’s not the same thing as being “live and local.”
Read More7 Digital Mistakes Radio Stations Make That Can Hurt Event Ticket Sales
Radio stations rely on non-traditional revenue from ticket sales for concert festivals or other events. But these digital mistakes can hurt the bottom line.
Read MoreHow Radio Stations Embraced the Barbie Movie
The Barbie movie is the type of cultural phenomenon that gives radio stations the opportunity to shine. Here’s how broadcasters embraced it.
Read MoreHow to Use Social Proof to Attract Radio Advertisers
Social proof can be a powerful tool for turning potential advertisers into clients. Here’s how to add it to your station’s website.
Read MoreHow A.I. Could Kill the Concert Calendar
AI tools like ChatGPT and Jasper mean that listeners no longer need to wait for radio stations to tell them what concerts are coming to town. Here’s what that means for radio.
Read MoreThank You, All Access
All Access, the radio industry website, supported people in the radio industry — including me — at every turn. It will be missed.
Read MoreMeta Has Introduced Threads. What Should Your Radio Station Do?
Threads, Meta’s Twitter rival, is here. Should radio stations jump on the bandwagon or take a wait-and-see approach to the platform?
Read MoreHow Radio Stations Should Be Thinking About AI
When trying to figure out how AI can help your radio station, start by asking these two questions.
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