For many radio broadcasters, the first quarter was a struggle, and Q2 is challenging. News out of D.C. on the economy has been turbulent and ever-changing. And those anticipated tariffs haven’t stabilized the way business is being transacted on Wall Street or Main Street. But for sharp radio sales teams, the chaos could translate to results, assuming they make a series of smart, opportunistic moves. For today’s post, our sales expert, Paul Jacobs, grabs the JacoBLOG keyboard to put together a strategic sales plan we hope you’ll give a good lookâand a good think.
Read MoreThe Revolution Will Not Be Monetized
The “Best of JacoBLOG” starts this holiday week off, and brother Paul gives me an always welcome writing break. Today, he takes control of the keyboard to author what became one of the most ambitious posts of 2024. It’s all about about the state of radio digital transformation. It’s a tough read, but an important one we hoped would stimulate thought, criticism, and new ideas. Change is hard. But not changing is even harder. This post also marked the launch of Jacobs D.R., our digital revenue initiative spearheaded by Chris Brunt. We’re looking forward to big things in the new year and hope we can be part of the solution.
Read MoreWhat Kind Of Team Do You Want To Be?
If you’re a baseball fan, October is the best month of the year. But getting there – that is, making the playoffs – is the hard part. Today in a guest blog post, Paul Jacobs takes us on an improbable journey of success that very much relates to what radio people are often dealing with. It comes down to this: the organization deciding on what kind of team they want to be.
Read MoreThe Revolution Will Not Be Monetized
Today brother Paul takes control of the JacoBLOG keyboard. It’s an ambitious post about the state of radio digital transformation. It’s a tough read, but an important one we hope will stimulate thought, criticism, and new ideas. Change is hard. But not changing is even harder.
Read MoreBIA’s Rick Ducey: How Radio Can Capture A Bigger Piece Of The Revenue Pie
If you get frustrated by “experts” who are never held accountable for their predictions, today’s #TBT post is for you. In June of 2019, we called on a certain media pro to forecast the revenue pie for that year – and for the next FOUR YEARS. Who knew a major pandemic would throw a monkey wrench into everything? But for this flashback post, we turned the clock back to see how he did – COVID and all. To find out this savant’s identity and to see how his predictions fared, click on READ MORE.
Read More2024 Could (Should?) Be A Good Year For Radio
As the credits being to roll here in Las Vegas, brother Paul Jacobs – the glass-half-full-one – grabs the keyboard to find not only a bright side, but a strategy for the months ahead in what has already proved to be a challenging year. Time to turn those frowns upside-down with an inspirational guest post.
Read MoreA Blueprint For Radio, Part 2 (The Fine Print)
In part two of his “Blueprint For Radio,” Paul Jacobs rolls up his sleeves and invites you to do the same. Here we go.
Read MoreA Blueprint For Radio
Today, I hand the JacoBLOG keyboard over to brother Paul – who has a LOT to say. Rather than look back at his 50 (mostly) great years in radio, he’s turned his attention to the front windshield, imagining what radio could be, better put, NEEDS to be in order to get past this obvious inflection point we’re all feeling. So give the young man your attention and open mind, and let’s see of someone who got his start in radio sales just might have a solution set that’s worthy of our time and consideration.
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