No one studies the social space and what it means for radio more than Lori Lewis. She is a student of the game, always working overtime to learn the in’s and out’s of what brands do socially – and how fans respond. In today’s guest post, Lori outlines Coca-Cola’s recent revelations about the impact of social […]
Read MoreConfessions of a Social Media Strategist
All the talk about the recent sign-on of Nash 94.7 has encompassed the notion of whether Country will work in New York City. There’s been a lot of noise about whether Manhattan, the boroughs, and the agencies will embrace some of the hottest music out there. The station did a fair amount of stunting, and by […]
Read MoreAdult Supervision Required
Earlier this week, Lori Lewis’ “Merge” column in All Access took on the issue of who’s running your social media efforts. Maybe because Facebook and Twitter are “free,” broadcasters often feel they are easy to master – or perhaps just aren’t that important in the overall scheme of things. But as we learned in Techsurvey8, […]
Read MoreGrohl Gets It
Today’s post comes from Lori Lewis and a version of an article she wrote for All Access’ Merge. It closely connects to a post that appeared here earlier this month, “The Power of One.” How we view audience and brand growth in 2012 is different from the old school ways in which we were taught. Here, […]
Read MoreFan-atics
Lori Lewis wrote a great column this week for “Merge” that appears in All Access. We’ve excerpted her story to run as today’s JacoBLOG post. It’s all about harnessing the power of social media for music brands – and the analogies to radio are obvious. As we know by now, social platforms give brands opportunities to connect […]
Read MoreThe Death of Facebook?
So on Monday, we posted a blog about how Facebook’s IPO could be really big. Today, Lori Lewis imagines a scenario where Facebook may disappear – or at least wane in importance. Here’s an interesting viewpoint about how to make the most out of Facebook while the iron is hot. As always, we welcome your comments. “Here’s […]
Read MoreThe Trouble With The A-Word
Last week, Lori Lewis spent an afternoon digging into Facebook’s first-ever Marketing Conference. In today’s post, she deals with a familiar issue to Jacobs Media clients – the acknowledgement gap. Here’s her “take,” and as always, we’d love to hear yours. It used to be that in order to broadcast a message to many, to […]
Read MoreAbout Face(book)
We’re starting out the week with a big issue. In fact, it’s something that radio managers ask us about all the time: “Should we be selling Facebook?” And like the good CEO that I am, I’ve delegated that question to the person on my staff in the best position to provide a good answer – Lori […]
Read MoreFive Core “Zuckerisms”
Today, our social media maven, Lori Lewis, takes a look inside Mark Zuckerberg’s letter to investors. There’s a thesis or a dissertation here – five philosophical tenets that speak volumes about Facebook and the changing face of companies around the globe. Later in the week, we’ll look deeper into Zuckerberg’s letter and even give you […]
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