No one studies the social space from a broadcast radio point of view more than Lori Lewis. And one of the voids that she often sees is that managers don’t monitor their station’s social activity like they do their on-air product. In today’s post, Lori walks you through why keeping tabs on your stations socially isn’t just […]
Read More“The Holy Crap Metric”
We have been focusing several posts this week on a new way of thinking about ROI – and that different metric, ROE2 – return on experience x engagement. And there’s no better person to provide perspective on the topic than Lori Lewis. During the past four years with Jacobs Media, she’s watched the social space move from […]
Read MoreBest of JacoBLOG – Facebook Throws Down The “Spam Gauntlet”
It’s our “Best of JacoBLOG” as we count down the days to when we return to work. So in between football games, maybe you’ll have a few minutes to read the wisdom of Lori Lewis. This post was a big one in 2014, and is a reminder that the winds of social media are changing. […]
Read MoreBuzzwords That Need To Go
One of the downsides of spending most of your waking hours on social media platforms is that you run across an awful lot of banal, boring, repetitive posts. That’s the price Lori Lewis has to pay for specializing in the social space. As clever as people try to be socially, the fact is that so […]
Read MoreFacebook Throws Down The “Spam Gauntlet”
No one studies the social space more than Lori Lewis. She spends most of her waking hours gaining a better understanding of the ebb and flow of social media, from Facebook to Twitter to Snapchat and even new platforms like Biz Stone’s new Super. Jacobs Media clients know that Lori has issued numberous warnings about […]
Read MoreCashing In On Social Media
A recent story in Inside Radio discussed the now-familiar dilemma revolving around how stations and DJs with lots of fans and followers can sell advertising around the strength of their social media profiles. A number of radio broadcasting mavens were interviewed, and the bottom line conclusion was that social media is a nuanced communications tool that isn’t easy […]
Read MoreIs Facebook Becoming The FCC?
Since Lori Lewis joined our company in 2011, there has been an ongoing discussion about social media platforms and who makes the rules. In a post from Lori’s early days, she even referred to Mark Zuckerberg as “the landlord” – the guy with the power to change the game at any time. Today’s post may shock […]
Read MoreW.W.A.W.D.
In case you’re wondering, today’s blog post acronym means “What Would Anita Wadd Do?” And if you don’t know, that was Lori Lewis’ air name when she was on the Bubba the Love Sponge Show back in the day. Yes, it’s Throwback Thursday here on JacoBLOG, a perfect excuse to run this old picture of […]
Read MoreIt Didn’t Happen Unless There’s A Selfie
Lori Lewis calls herself “a student of social media” even though she’s more knowledgeable than anyone we know in and around the radio business. The truth is that we’re all learning the in’s and out’s of what it means to behave socially on sites like Facebook, Twitter, Instagram, and Pinterest. In today’s guest post, Lori taps […]
Read MoreWho Owns My Twitter Followers?
Since Lori Lewis joined the Jacobs Media team, we have hacked our way toward a better understanding of the ways in which social media and our radio stations work together for positive results. But along the way, there are some tricky issues that every station must confront. And in Lori’s guest post below, she takes on […]
Read More#WhyIStay
Lori Lewis is frequently asked about how stations can best use social media assets like Twitter and Instagram. Today, Lori has a shining example of Twitter done right that is still playing out in real-time…on a public radio station. – FJ Understanding what it takes to build and sustain an active social fan base is critical as […]
Read MoreIs The Facebook Free Ride Really Over?
No one spends more time studying the social space than Lori Lewis. Of late, she’s been fixated on what may be happening on the most popular social platform of them all – Facebook. While we know that “secondary” social platforms can be valuable depending on your target audience, Facebook is always at the center of […]
Read MoreSay Cheese!
While most of us were watching the Oscars to see if a favorite movie, actor, or actress walked away with a coveted gold statue, Lori Lewis had her eyes glued to all her electronic gadgets and devices, hoping to capture and better understand the confluence of a big TV real-time event, social media, and a […]
Read MoreBest of JacoBLOG – Confessions of a Social Media Strategist
As we close out 2013, we’ve culled through the more than 200 blog posts from this past year to pull out the most read, shared, and talked about entries. This one made all sorts of noise around the time of the NASH-FM sign-on. Our digital and social media strategist unwittingly became a part of the […]
Read MoreWhere’s The Radio?
The DASH conference back in October was an eye-opening experience for many broadcasters, including Lori Lewis. As it turned out, she was in the market for a new vehicle, so the timing was perfect. As Lori will tell you, she’s not a telematics expert, but her introduction to a digital dashboard echoes what many radio […]
Read MoreThe Fallacy of Scalability
Lori Lewis spends more time than you can imagine studying the social space. Not long after she joined us at Jacobs Media, she told me about how she spent part of a weekend reading the Department of Defense’s social media guidelines. I was sold. Today, we’re posting an article she’s written that goes to the heart […]
Read More20 Remarkable Radio Show/PRPD Quotes
Last week, the planets strangely aligned and for the first time in memory, the Public Radio Program Directors conference and the NAB/RAB Radio Show (and of course, RAIN) were scheduled for the same week. Fortunately for us at Jacobs Media, they were geographically close – Atlanta and Orlando, respectively. But how to convey the spirit […]
Read MoreRandom Acts of Tweeting
Lori Lewis is a student of the social media game. I don’t believe there’s anyone in radio who studies this space more than her. And yet, as she’ll tell you, success in social media is a very inexact “science.” In fact, what works for one station very likely may not work for another. But the […]
Read MoreLoose Tweets Sink Fleets
We knew we had a winner in Lori Lewis when she told us how she’d spent a weekend evening reading the Department of Defense’s social media guidelines a couple years back. Since that time, Lori has become a go-to person for social media in radio. And the U.S. military continues to set a great example of how to become […]
Read MoreSocial Nielsen?
Lori Lewis often gets the question about whether bursts in social media activity can actually translate to ratings. Here’s her “take” on new data that’s all about that relationship and what it might mean for radio. – FJ A recent study from Nielsen compiled with SocialGuide reports a “statistically significant relationship” between Twitter activity and television ratings […]
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