Heading into the holiday weekend, thinking about a career in radio as a “labor” of love.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Rethinking The Meet & Greet
Today’s blog post features some big names: Alice Cooper, Taylor Swift, John DeBella, It’s a #TBT post focused on concert meet & greets. Everyone – the artist, the station, fans – wins when radio puts listeners first.
Read MoreThe Big Tease
Is there anything better than a great tease campaign? Right now, the Rolling Stones are running a master class for their new song. Check out what they’re up to.
Read MoreWhy Radio Needs To Get Its Workers Back To The Station
Labor Day Weekend is always a key turning point every year. And 2023 is no different. This coming Tuesday after the holiday might reveal whether orders to return to the office – will be heeded by millions of employees who have become accustomed to Zoom meetings, working in their pajamas, and walking the dog in between calls. What impact will RTO after Labor Day have on radio throughout the country, especially in bigger markets where the inflow back to stations has gone slowly?
Read MoreConnecting With Your Listeners
Since the onset of COVID, a radio station’s physical presence – its building – has become increasingly less important. As staffs thin out and many work from home, broadcast radio operators are looking to cut back on the expense of its facilities. But today’s blog post highlights a Pacific Northwest station that isn’t just leaning into it – they’re betting their future on it.
Read MoreThere is AI in Email
The Holy Grail in radio has always revolved around finding and connecting with P1 fans, the most frequent, dependable, and loyal listeners. And yet, station email databases may be the best and still overlooked tool in the digital toolkit. Now thanks to AI, radio might start looking at its massive collections of heavy listeners differently, thanks to the speed and personalization abilities of Artificial Intelligence. Today’s blog post looks at a new study of AI marketers for clues about how radio can more effectively recapture that email database magic for the upcoming Fall Book.
Read MoreThinking Global By Acting Local
Big brands – from the New York Times to Metallica – have used technology to help localize their brands. Radio is the most local medium of them all, with opportunities to tap into those same digital tools. Today’s blog post is a fascinating marketing story that underscores the value of local. It’s the basis of our #TBT post from 2018 with application to what we’re thinking right here and right now about what consumers care most about.
Read MoreWhy Radio Needs To Get More Political
Will the 2024 Presidential race prove to be the biggest election of our lifetime? That’s what the pundits say, and the fact north of $11 billion in ad dollars will hit the media next year says a lot. So will radio get its fair share of that ad spend or will it be another disappointing showing. The early numbers from BIA suggest the latter. Here are some thoughts about how radio can reverse its political future and come out the winner. And that’s not just another empty campaign promise.
Read MoreRadio and Maui: A Failure To Communicate?
Radio has taken its knocks this past few years, but there’s no denying the medium shines extra brightly during disasters. When those cell towers go down and the power goes out, radio is there. But what happens when communications break down during emergencies, and radio finds itself without the information it needs to excel. That may be the way the Maui tragedy may be remembered. Today’s blog post looks at what happened on Maui from the vantage point of a broadcaster on the ground.
Read MoreWho’s Zoomin’ Who?
Virtual online meetings became the only way for most businesses to function during the worst days of COVID. But now that the pandemic has subsided, the technology continues to have widespread use and application. As a money and time-saver, interfaces like Zoom have continued utility in the radio business, too. Click here and zoom in for a look.
Read MoreRemembering Gene Gates: Everybody Hurts
The radio broadcasting industry in the States felt a shockwave yesterday when the news broke that Gene Gates of “The Gene & Julie Show” had taken his life back in June. Gene’s wife, Julie, broke the news on Facebook. It’s a tragic reminder that life is fragile and that everybody hurts. Mental well-being is becoming a more frequent topic in radio circles. And for good reason.
Read MoreOn The Radio Beach
“On the beach” sounds like a pleasant place to be. But as so many former radio talent have discovered in the recent past, it is far from idyllic. Here’s what you can do to help some of them get back on the air.
Read MoreHow Radio And TV Can “Be There” For Young People
The #1 challenge facing American broadcasters in 2023 is ___________________________________. It depends on who you talk to, of course. A year ago, the Michigan Association of Broadcasters commissioned a research study to answer that question. The answer may not surprise you, but perhaps the MAB’s reaction to the findings will. Today’s blog post is different from the usual for good reasons. The problems facing broadcasters are big ones, demanding big answers. Here’s a start.
Read MoreWomen On The Radio
At last week’s Morning Show Boot Camp in Dallas, hundreds of passionate radio personalities descended into broiling Dallas, Texas to learn, to connect, and to celebrate their love for the craft of radio. While it’s been a tough year for radio’s corner office denizens, inhabitants of the air studio continue to enthusiastically show their stuff. One of the clear trends at Boot Camp the past few years has been the rise in prominence of women. And this year was no different. Radio is changing, and this group of pumped up women at MSBC are leading the charge.
Read MoreThe Beatles vs. Taylor Swift: Say WHAT?!
Our post that ran earlier this week that asked you to make the call about who’s bigger – the Beatles or Taylor Swift – blew up. It set an 18-year record, and it generated lots of comments, many of which are entertaining. Today’s post is a compilation of your comments. And while you aren’t as polarized as what we see every day in the political world, you are very opinionated on this issue. Feel free to add a comment of your own.
Read MoreI Wonder
Sixto Rodriguez, a true rock n’ roll legend, passed away yesterday at the age of 81. You’ve never heard of him? You’re not alone. This is a story of an obscure artist most of the world simply missed. Decades later, we learned his music was actually “discovered” across the globe. The Rodriguez story is punctuated with incredibly bad but ultimately good luck. And it’s a reminder to all of us in radio about the ones who got away.
Read MoreThe Next Beatles?
The Beatles broke up in 1970. If you were someone “of age” back then – and I most certainly was – the news came as a cultural explosion, the end of an era. There had been rumors of disharmony, boredom, deceit, and delusion for some time, especially around John and Yoko who were clearly marching […]
Read MoreMeet The New Chief Audio Officer
You don’t hear as much talk these days about the power and of audio. But that doesn’t mean it’s lost its punch. Maybe podcasters still haven’t figured out how to tap into its potential. A new white paper suggest companies should think about a new title. I’m thinking radio companies ought to think beyond titles and rebrands. It’s time to lean into quality, compelling audio.
Read MoreWhy Radio Talent Can Benefit From A Side Hustle
The things you learn at Morning Show Boot Camp! Remember when having to take a second job meant that you simply weren’t bringing in enough dough from your first job? Sometimes necessity is, as they say, the mother of invention. With apologies to the Zappa family, at least it will put a few bucks in […]
Read MoreThe Ups And Downs Of Public Radio
Like every traditional media platform, public radio finds itself in an interesting moment in time. Signs are pointing in different directions, often opposing ones. Reading these vital signs is today’s task at hand. We’ve got some pretty compelling evidence, and some very smart people weighing in. As we wrap up another busy week, here’s a look at the ups and downs of public radio.
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