Our annual Techsurvey is the radio broadcasting industry’s largest survey, with our 2024 survey including 500 participating radio stations, yielding more than 31,000 surveys from core radio listeners.
2025 Techsurvey at a Glance
Jacobs Media Techsurvey is recognized as the largest research survey in the radio broadcasting industry.
•Deadline: Registration closes on December 19, 2024.
•Overview: The survey provides in-depth insights into listener behaviors, media preferences, and digital trends impacting the radio industry.
•Eligibility: Participation is open to commercial radio stations in the U.S. and Canada.
•Benefits: Participating stations receive the comprehensive national survey results for industry comparison; individual station-specific data reports can be accessed for a fee, aiding strategic planning and competitive analysis.
Sign Up Below!
Registration deadline is Thursday, December 19th
This year marks our 21st consecutive year of producing these amazing studies for commercial radio in the U.S. and Canada. During that time, much has changed in the world of media and technology. And Techsurvey has been there to catalog and trend it all. From the rise of the smartphone, social media, smart speakers, and podcasts to new technologies like AI, we continue to track what radio listeners are doing when they’re not listening to the radio.
We’re also learning what “meeting the audience where they are” looks like by format and demographic so stations can strategically invest in the platform(s) that matter to their audience.
The survey fields in early January, and you will be able to choose a “start date” for your station within a 4-week window.
Every participating station will receive the nationwide results.
For a small fee, stakeholders will also receive the results for their individual radio stations. This information is especially helpful to programmers and marketers because it clearly illustrates a station’s uniqueness, compared to its format benchmark, as well as against the entire study’s total sample.
You may also choose to participate at no cost, however, no local data is included. You’ll instead receive the national findings, two separate media usage and brand usage pyramids, along with participation in a stakeholders webinar if you choose this no fee option.
We invite your radio station to participate in Techsurvey 2025. The survey covers commercial radio stations in the U.S. and Canada.
We hope you will join us to ensure you’re learning as much as you can about your station’s/company’s competitive challenges, and how to best serve your audience.
Download additional information [pdf]
Techsurvey 2025 is presented in partnership with Inside Radio and is sponsored by Quu.
(Separate Public Radio and Christian Music companion studies will follow, with registration for each opening in spring 2025)
