INTRODUCING
The rapidly changing sales landscape presents a formidable challenge for media companies. As the traditional broadcast advertising market shrinks, new technologies and competitors are constantly emerging.
This evolution requires broadcasters to grow digital sales in a way that preserves their current revenue sources, often while operating under budget constraints.
While media companies don’t have the luxury of chasing strategies that don’t pay off, there is a path forward.
Changing the revenue focus of an organization comes with challenges. Salespeople need to be trained, new pricing models need to be created, new “languages” need to be adopted, and non-Nielsen metrics need to be embraced. While some broadcasters have mastered this, many need help, and that’s where Jacobs DR comes in.
Jacobs Media has 40+ years’ experience helping radio and television stations in the United States and Europe develop their sales and content strategies to build sustainable revenue. In 2023, Chris Brunt joined our team, serving as our Director of Digital and AI. He has two decades of experience working at stations as a Digital Content Director and Digital Sales Manager, and has the experience broadcasters need.
Chris develops customized strategies to help empower clients to fully capitalize on digital marketing channels and unlock new revenue opportunities that are compatible with the stations’ infrastructure, culture, and revenue streams.
The Jacobs DR Approach
Clients who retain Jacobs DR for Digital Revenue consulting receive the following:
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1. Discovery We do a deep dive into clients’ sales organization to determine resources, opportunities, and pain-points. |
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2. Strategy Creation of a comprehensive digital sales strategy, including educating clients on the Digital Revenue ecosystem, staffing structure, workflow, inventory options and pricing, budgeting, and maximizing margins. The collaborative plans we create include a timeline that uses the strengths of clients’ existing sales teams to build the digital strategies upon. We also include training/coaching schedules that starts from the teams’ current skillsets and what AI tools can be utilized to help both managers and account executives maximize their efficiency. |
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3. Execution Execution is where the results of Jacobs Media partner-strategy shine. We are by our clients’ sides to ensure that execution is smooth, and we ensure we are able to quickly ideate and problem-solve in areas that need improvement. Because this is a goals-based partnership, as digital is quickly evolving, Jacobs Media is able help organizations expand, evolve, and potentially pivot to meet the demands of our clients’ marketplaces and competitive environments. |
If you would like to receive more information about our Jacobs DR’s Digital Revenue services, please email Paul Jacobs at Paul@jacobsmedia.com.
