When you think about some of the most successful entities in entertainment history, there’s almost always been a face of the brand – a personality out in front who connects with fans. In today’s post, Jacobs Media’s Mike Stern channels one of the all-time best companies in the industry – Disney – to make the point that when they have a new princess to add to their lineup, success usually follows. So, who’s your radio brand’s princess?

Read More

Even companies on the brink of bankruptcy may be just an idea away from salvation. Innovation takes many forms and can come from unpredictable sources. Today’s blog post is a case in point. It tells the story of an unlikely pivot from a 100 year-old company that fortunately was open to embracing “the next big thing.” Would your company have the foresight and intelligence to seize a similar moment?

Read More