2015: Episode 8
Rob Goldklang has been working at Warner Brothers Records for over 20 years. During his tenure, he has helped break bands like the Red Hot Chili Peppers, Linkin Park, Muse, the Black Keys and more. He was recently promoted to the role of Senior Vice President of Alternative Promotion.
Here’s what he talked about in this interview:
- When adding songs to the playlist, radio programmers care about singles sales and Shazam
- Big Data’s “Dangerous” and Muse’s “Madness” were hits that had a long shelf life
- “What Does the Fox Say” was a YouTube sensation that didn’t work as a radio hit
- Sirius satellite radio helped break the band Atlas Genius
- The Kongos and Milky Chance both had songs that got an instant reaction when played on the radio
- Warner Brothers is getting more requests for artists to create web content for radio stations
- Warners Brothers artists do fewer syndicated radio specials than they used to
Produced by James Clausen.
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