The NBA Playoffs are underway, and of course, speculation abounds about whether this year's champs will be superstar-laden OR whether the star-less Detroit Pistons will repeat.
The Pistons are truly an anomaly in sports. The fact is, most teams require big stars. But there's a difference between heavy hitters and a team's No. 1. Baseball scouts use that term to describe certain pitchers – the guys that have that rare quality that makes a player not just great, but essential to the team's consistency, health, and success.
In baseball, it's a guy like Randy Johnson or Curt Schilling. In basketball, it's Allen Iverson or Shaq. In football, it's Brett Farve and maybe Tom Brady.
Who's your No. 1? Every successful station needs that one jock who embodies what the place is all about. The person who works the room, owns the music, and identifies with listeners – and vice-versa. In focus groups and L.A.B.s, we have begun to ask about this quality – the jock who listeners most relate to, the one they want to have a beer with, the one who symbolizes what the station stands for. Some of our clients have more than one No. 1. That's a good thing, and something that can help the operation through the inevitable rough patches.
Who's your No. 1?
No No. 1 (or all No. 1's?)
A definite #1
Pierre Robert: A radio No. 1