The car is the number one listening location and revenue category for radio. Every month, the number of connected cars on the road grows. And today, Apple CarPlay and Android Auto have gotten into the game. Fred Jacobs and Bob Kernen will help you better understand the rapidly changing technology of the connected car and offer steps your radio station can take now to ensure your presence in the automobile. (June 28, 2016)
You will learn:
- What’s coming to the dashboard
- How Apple’s CarPlay and Google’s Android Auto connect users’ smartphones to the vehicle
- What limitations and opportunities are in the dashboard
- Who is your competition for space in the dashboard
- How to get your app into the connected car