Techsurvey is the radio broadcasting industry’s largest online survey. In this webinar, Jacobs Media President Fred Jacobs reflects on the data highlights over the last fifteen years of Techsurvey to show how the habits of radio listeners have evolved.
You will learn:
- How radio listening habits are evolving
- How devices like the smartphone and the connected car have impacted radio listening
- How new audio outlets, including streaming music services and podcasting, have affected listeners
- How social media has impacted radio stations
- About the rise of smart speakers like Amazon’s Alexa, Google Home, and Apple HomePod
- The impact of on-demand entertainment options like podcasts, Netflix, Hulu, and YouTube TV
- Why so many people are still enjoying radio despite all the new technology
- The growth of “hearables” – headphones, earbuds, and Bluetooth listening devices