519 stations | 14 radio formats | 50,652 respondents | 5 generations
The results of this year’s annual national web-based study of commercial radio listeners are here. Techsurvey 2019 measures the highly evolving and fast-changing media and technology environment.
The survey was conducted in January/early February 2019 in the U.S. and Canada. It involved 519 radio stations, generating more than 50,000 respondents.
The media habits of 14 format core audiences, along with five generations, are examined in Techsurvey 2019. From Boomers to Millennials, different patterns of consumption are emerging, providing radio broadcasters with information from which they can map out game plans and strategies.
- The rise of voice. Smart speakers (Amazon Alexa, Google Home, etc.) are now owned by more than one in four respondents, up significantly from just two years ago. And half own multiple smart speakers in the home.
- Streaming video grows: Netflix is used weekly or more often by more than half of respondents, punctuating a rise in other streaming brands, including Amazon Prime Video and Hulu.
- Radio’s digital listening expands. While two-thirds of consumption to the average station in TS 2019 takes place on “regular radios,” about one-third of listening is via digital platforms – computer streams, mobile apps, smart speakers and podcasts (up from 27% in TS 2018).
- Podcasting: flat growth, “TSP” (time spend podcasting) increasing. Weekly podcast/on-demand audio listening is flat, but podcasting’s momentum among those who already listen is growing rapidly.
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