Digital Listening Continues to Impact Key Radio Listening Locations – the Home, the Car, & the Workplace
567 stations | 14 radio formats | 64,289 respondents | 5 generations
This year’s annual national web-based study of commercial radio listeners is our biggest survey yet. It measures the highly evolving and fast-changing media and technology environment.
The survey was conducted in January/February 2018 in North America. It involved more than 560 radio stations, generating more than 64,000 respondents.
The media habits of 14 format core audiences, along with five generations, are examined in Techsurvey 2018. From Boomers to Millennials, different patterns of consumption are emerging, providing radio broadcasters with information from which they can map out game plans and strategies.
- More than nine in ten respondents spend at least one hour a day with radio and/or television/video.
- “Regular radios” (AM/FM) that people use in homes are disappearing. Only about two-thirds of Millennials have a working radio they use where they live.
- Smart speakers are growing rapidly. More than one-fifth own a device like an Amazon Echo or Google Home – nearly double Techsurvey 2017’s totals.
- Mobile devices are in more hands than ever. Nine in ten respondents have a smartphone; seven in ten have a tablet – both up from last year’s survey.
- More than half now use Netflix on a weekly basis or more often, punctuating a rise in other streaming brands, including YouTube, Hulu, and Amazon Prime Video.
- Nearly one-fourth of all respondents listen to a podcast at least weekly, an increase from Techsurvey 2017.
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