Our annual Techsurvey is the radio broadcasting industry’s largest survey, with this year’s 18th annual study seeing participation from 474 radio stations, producing nearly 31,000 surveys from core radio listeners.
This year’s study is a great look at the current environment, closely examining the pandemic’s short- and long-term impact on everything – radio listening, acquisition of gadgets like smart speakers and mobile phones, and overall changes in lifestyle, locations, and media usage habits.
We will also continue to delve deeply into the online habits of radio audiences, including:
- Are we approaching “normal?” Last year’s Techsurvey showed radio very much impacted by COVID. This year’s data is revealing and actionable for all radio stations.
- How is radio competing against Spotify, SiriusXM, and other competitors? New questions this year, broken out by our 14 formats, tell us how each is doing in the new competitive media environment?
- How, why, and when is radio being used vs. digital streaming platforms? Programmers will gain new insights from new questions in TS2022.
- Where is the audience and which devices are they using to listen to their favorite radio stations? TS2022 will reveal radio’s changing core strengths, and its ability to meet listeners where they are as behaviors continue to shift.
Techsurvey 2022 is presented in partnership with All Access.