Thanks to each of you for your participation in Techsurvey12.
It’s been a solid success with nearly 40,000 total responses from more than 250 participating stations, representing more than a dozen formats from across North America.
At this point, unless you’ve heard otherwise from us, you have achieved your target response rate (a minimum of 100).
Please remove links or mentions of the survey from your site, social networking pages, blogs, etc. as soon as you can.
We will begin processing and analyzing the results in the coming weeks. We will send out details for registering for the webinar (which we expect to take place on April 11 and 12), and will send out station reports immediately following those presentations if you elected to purchase your data. We will also be presenting the top-line findings at The Worldwide Radio Summit on April 14 at noon.
We have some great information about your audience’s relationships with their cars, and new data about podcasting, binge TV viewing, video game play, smartwatches, and autonomous cars. And TS12 will provide tracking data on key tech platforms and devices. We are looking at some different ways to understand the data, and we are excited about presenting it to you.
If you have any questions or concerns, please don’t hesitate to contact us directly. Again, thanks for your participation – we’re confident you will find this year’s data, trends and other insights, very rewarding as we break new ground on social expectations and influences, in-car devices and listening, and more.
We look forward to sharing the results with you, and thank you again for making this the biggest survey in radio.
