Our 11th annual national web study of radio listeners tracks a highly evolving and changing media environment. Thirteen different radio formats and four generations provide the narrative that explains this evolving landscape.
Key 2015 Findings
The lion’s share of listening happens in a moving vehicle. 89% say an AM/FM radio in a new car is very important.- 74% say they rarely or never change their car radio pushbuttons or media settings.
- 94% have a Facebook profile and 73% visit the platform at least daily.
- Twitter, Pinterest, Instagram, and Snapchat are also major players among key audience groups.
- 81% now own a smartphone. 34% say they’re addicted to these gadgets.
- 66% of those who stream a station say they’d be willing to provide registration information.
- Radio remains #1 for music discovery, but Pandora and YouTube are growing in importance.
- 24% are aware of the FM radio chip. 58% say they’d listen to FM radio more if it were activated.
- Just as many people who wake up with the aid of clock radio now rise and shine with a cell phone (both with 40%).
- 2% of respondents own a smartwatch. 37% are interested in one of these wearable devices.
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