New innovation is the hope for legacy brands. But sometimes, the best ideas are already on the air at successful radio stations. In the new media environment, smart brands like CNN and NPR are taking existing content and repurposing it into different digital spaces – podcasts, apps, videos, etc. Today’s blog post offers a blueprint for how any radio station can successfully recycle its content to new outlets easily and cost-effectively.
Read MoreHas Radio’s Live & Local Ship Sailed?
“Live & local” isn’t just a catch-phrase. It is a bona fide strategy, available to any station in Any Market, USA. After the Year of COVID, we are looking for that bounce-back. Doubling down on your hometown isn’t just a good idea. It’s a way forward. Today’s post provides data and common sense about why it’s not too late for broadcast radio to embrace “live & local.”
Read MoreSteve Funk
Started broadcasting and programming radio in ’68 while in high school driven by passion for the music. At UNR, the GM of the campus radio station begged me to come on board and gave me free reign to program popular music in the evenings where I cultivated a large student audience. Did a short stint […]
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