“Live & local” isn’t just a catch-phrase. It is a bona fide strategy, available to any station in Any Market, USA. The debate about viability for broadcast radio continued throughout 2021, as it likely will in the new year. Today’s “Best of” post provides data and a rationale about why it’s not too late for broadcast radio to embrace “live & local” in the coming year.Read More
How Any Radio Station Can Repurpose Its Content
New innovation is the hope for legacy brands. But sometimes, the best ideas are already on the air at successful radio stations. In the new media environment, smart brands like CNN and NPR are taking existing content and repurposing it into different digital spaces – podcasts, apps, videos, etc. Today’s blog post offers a blueprint for how any radio station can successfully recycle its content to new outlets easily and cost-effectively.Read More
Has Radio’s Live & Local Ship Sailed?
“Live & local” isn’t just a catch-phrase. It is a bona fide strategy, available to any station in Any Market, USA. After the Year of COVID, we are looking for that bounce-back. Doubling down on your hometown isn’t just a good idea. It’s a way forward. Today’s post provides data and common sense about why it’s not too late for broadcast radio to embrace “live & local.”Read More