I am a content junkie. As a Radio Programmer with 22 years of experience and a stellar track record, I believe that I would be the perfect candidate for this role. I am a South African man who is relocating to Atlanta at the end of April. My husband has a job there as a […]
Read MoreHas Radio’s Live And Local Ship Sailed?
“Live & local” isn’t just a catch-phrase. It is a bona fide strategy, available to any station in Any Market, USA. The debate about viability for broadcast radio continued throughout 2021, as it likely will in the new year. Today’s “Best of” post provides data and a rationale about why it’s not too late for broadcast radio to embrace “live & local” in the coming year.
Read MoreHas Radio’s Live & Local Ship Sailed?
“Live & local” isn’t just a catch-phrase. It is a bona fide strategy, available to any station in Any Market, USA. After the Year of COVID, we are looking for that bounce-back. Doubling down on your hometown isn’t just a good idea. It’s a way forward. Today’s post provides data and common sense about why it’s not too late for broadcast radio to embrace “live & local.”
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