20+ year broadcast veteran of all small to medium markets, working out of every chair in the building. I’ve built, programmed, and managed multiple formats, marketing plans and directed staffs with high ratings & results. I’ve worked with the station’s / group’s clients to build well developed marketing plans to reach potential consumers. I’ve enabled, […]
Read MoreHas Radio’s Live & Local Ship Sailed?
“Live & local” isn’t just a catch-phrase. It is a bona fide strategy, available to any station in Any Market, USA. After the Year of COVID, we are looking for that bounce-back. Doubling down on your hometown isn’t just a good idea. It’s a way forward. Today’s post provides data and common sense about why it’s not too late for broadcast radio to embrace “live & local.”
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