The “breaking news” just keeps on coming. But a story that should not be missed in the collective noise of the moment is that today, December 8, marks the 42th anniversary of John Lennon’s death. I was living in New York City at the time, and ended up with a story to tell. And that’s the subject of today’s #TBT blog post.
Read MoreHas Radio’s Live And Local Ship Sailed?
“Live & local” isn’t just a catch-phrase. It is a bona fide strategy, available to any station in Any Market, USA. The debate about viability for broadcast radio continued throughout 2021, as it likely will in the new year. Today’s “Best of” post provides data and a rationale about why it’s not too late for broadcast radio to embrace “live & local” in the coming year.
Read MoreHas Radio’s Live & Local Ship Sailed?
“Live & local” isn’t just a catch-phrase. It is a bona fide strategy, available to any station in Any Market, USA. After the Year of COVID, we are looking for that bounce-back. Doubling down on your hometown isn’t just a good idea. It’s a way forward. Today’s post provides data and common sense about why it’s not too late for broadcast radio to embrace “live & local.”
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