Road Trip (Radio’s Changing Holiday Season)

Our new COVID study – the third wave in this series – reveals a great deal about the audience’s mindset in 2020. One of the much overlooked findings is that most people will be staying close to home. Shorter car trips will replace those extended holiday vacations on the beach or overseas. And for radio, that means opportunities for both programming and sales. Today’s blog post reveals these new research findings, and what they may mean for radio as we head into a holiday season like no other.