Earlier this year, we returned from CES 2018 in Las Vegas, brimming with new ideas and innovations. But one of the most important concepts – one that can impact the radio broadcasting industry – has nothing to do with drones, the Internet of Things, 5G, AI, or autonomous cars.
It's about partnerships – how two (or more) companies can work together to feed off each other's core strengths, thus speeding up the innovation process.
We blogged about the many company collaborations we ran across in a post titled, “At CES, Was ‘The Next Big Thing' Partnerships?” It highlighted a fascinating interview with Sky's Director of Business Development and Partnerships, Emma Lloyd, on the C-Space stage at the Aria.
Emma talked about how partnerships with Roku, Facebook, and Google – among others – speeds up the development process, allowing her company to purse a faster track to success in new digital spaces.
Yesterday, we witnessed one of those savvy strategic partnerships take place in public radio. And wouldn't you know it, it's focused on podcasts.
PRX (Public Radio Exchange) and PRI (Public Radio International) have joined forces to create a single identify designed to score early and often in the podcast space.
A Wall Street Journal article – “Public Radio Networks to Merge in Big Bet on Podcasts” – by Anne Steele summed up the core logic behind the merger in its lead sentence:
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Steven Edelman says
Loved the SNL clip.
Fred Jacobs says
Fun, right? Thanks for the comment.