If you talk to people in and around social media, it seems like there are two kinds of “experts” – those who rely heavily on best practices and those who…
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In An Instant
…much greater chance of earning a click. To test drive this feature, I tried a series of searches, and the results are both fascinating and very telling as it relates…
Read MoreWhen The Father Of Classic Rock Interviewed The Professor Of Rock
…you’re a very compelling host – you understand the power of storytelling. And one of the things that we radio guys talk about quite a lot is “Where is the…
Read MoreOut, Damned Spot!
…continues its march to the dashboard. Commercial FM music broadcasters must come to the realization today that the present 12-14 minutes of spots an hour will not be tenable much…
Read MoreMeet The Most Connected Guy In The Connected Car Industry
…Roger always wants to understand the radio broadcasting mindset, and I’m equally curious about the goings-on inside the conference rooms of auto companies. Last month, Roger had questions about metadata…
Read MoreLessons From Delta: How Any Radio Station Can Win Brand Trust During The Pandemic
…pandemics – in just the past dozen years – brands are put to the test. Yesterday, I received an email out of the blue – a communiqué from Delta’s CEO,…
Read MorePoint Guard
…and do the basic setup. That’s because the point guard is the one person on the team who best understands the scheme and how a team’s game should flow. Radio…
Read MoreAdvice From A Millennial About Music Nostalgia
…of other factors came into play too. Napster completely changed the game. I was in middle school when it came out and you could get anything. There was no rack…
Read MoreFacebook Doesnโt Work
…this decision: “We’ve found Facebook ads to be very effective when strategically combined with engagement, great content and innovative ways of storytelling, rather than treating them as a straight media…
Read MoreThink Like A Politico
…hype, and the analyses, we have to wait for the results in order to truly understand what it was all about. But that’s often the case, whether you’re talking elections,…
Read MoreThere’s No Debate: Mobile Apps Rule
…means the competitive environment in the app space has intensified. The comScore report underscores that. It tells us that nearly half of smartphones users don’t download any apps in a…
Read MoreRAIN Drops
…truly compelling, interesting and remarkable about your brand. With all this excitement, that sometimes gets lost. Thanks to both RAIN (and the NAB) for including our company in the mix….
Read MoreRdio Style
…true curation – you never know exactly what’s coming next. And for radio companies: All this activity should tell us – once again – that many companies, much funding, and…
Read MoreThe Trouble With Radio Sales
…commented. Gordon shared some representative comments. And as you’ll read, reps often are the difference-makers. Some even mention them by name: “If I can know, like, and trust my salesperson,…
Read MoreWhat Does A Total Eclipse Sound Like On The Radio?
https://jacobsmedia.com/wp-content/uploads/2024/04/solor-eclipse-moovie-reid_1.mp4 These last few days here on JacoBLOG have spawned a debate about whether broadcast radio in the States is still a viable medium. And like so many other questions…
Read MoreA Matter of Trust
…public radio, identifying the “halo effect” that provides credibility to the commercials – that is, underwriting messages – you hear on public radio stations throughout the U.S. Commercial radio may…
Read MoreA Blueprint For Radio
…field complaints about incessant commercials, and other topics that only serve to denigrate the industry. Combine this with a lack of a cogent industry strategy that could initiate an effective…
Read MoreWhy Dead Rock Stars Get More Popular Over Time
…stations that test their music, it makes sense to devote more hook space to these performers. I’ve seen this phenomenon in a number of tests – Bowie, Linkin Park, Soundgarden,…
Read MoreRadio’s Most Innovative: Mediabase/Rich Meyer
…record industries their first taste of accurate charts with a service that would eventually come to be known as Mediabase. Back in the day, imagine sitting around the conference table,…
Read MoreWanted: Musicologists
…many of your comments on the topic. It turns out that the biggest, richest, most powerful, and most culturally impactful company in the world is proving the point. Apple, which…
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