…spot loads. I hope one of the main points of discussion to emerge from my talk is an assessment of realistic commercial loads in our newly competitive environment. With the…
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When Creating Content, Size DOESN’T Matter
…you’ll miss the whole ad. https://www.youtube.com/watch?v=P1kUqZd3RRM As you saw in Malteser’s “Tiddlywinks” spot, commercials don’t have to be long to be hard-hitting, funny, evocative – or effective. Radio’s not a…
Read MoreThe Airwaves, They Are A Changin’
…She is a natural entertainer. Her “How Girls Get Ready” video shot in 2013 has more than 28 million views. https://www.youtube.com/watch?v=7o4uDXft_pU Lilly Singh is proof positive that women’s media roles…
Read MoreOnce Upon A Time…In Radio
…traditional distribution companies will be the key beneficiaries…This could even give these incumbents breathing space to prepare for a second attempt at combating the threat posed by streaming insurgents. It…
Read MoreThe TV Commercial Radio Should Have Produced (But Spotify Did)
…you’d planned. Here’s a look at this new commercial, courtesy of AdWeek: https://www.youtube.com/watch?v=-X_2TT43PRs&feature=youtu.be Zanger calls the ad “incredibly relatable,” noting it “leans into the timeless yet simple idea of sticking…
Read MoreClassic Rock…The Final Frontier
…boys are now the greatest rock & roll band in the universe. Here’s what it looked like: https://www.youtube.com/watch?v=357Om3IyWlI&feature=youtu.be If there’s a lesson, it’s that imagination is the key. Everyone is…
Read MoreAll The World’s A Vertical Stage – Especially On Instagram
If you took Communications classes in college, chances are good you spent some time discussing Marshall McLuhan (pictured above right, next to Woody Allen). His famous line – “The medium…
Read MoreWhy Isn’t Mascot Mania Sweeping Radio?
…the NFL – “Seasoned Tickets.” Door to door delivery is the priority here, too, and of course, KFC went right to their spokes-mascot to pitch it. https://www.youtube.com/watch?v=n2w-Kl86vu8 So, it begs…
Read MoreCould Your Radio Station Pass This Social Media Test?
…to a variety of brands that are perennial “#2’s” – like Pepsi, Burger King, and yes, the Chicago White Sox. https://www.youtube.com/watch?v=Sehguubmp64 A marketer’s dream come true, right? Yes, but only…
Read MoreData Storytelling: A 50 Year Saga Of Music And Radio
…goes by much faster than that. https://www.youtube.com/watch?v=a3w8I8boc_I Fascinating, mesmerizing, captivating. And as a programmer, I’ve always been especially interested in studying music trends. To a great degree, it’s what led…
Read MoreRadio Is Not Rocket Science (Or Is It?)
…format composite for Third Rock Radio. https://jacobsmedia.com/wp-content/uploads/2019/12/THIRD-ROCK-RADIO-STATION-COMPOSITE-2018-REV.mp3 More on RFC Media: The company builds private-label streaming radio channels for high-profile brands and events. They design a brand’s music signature…
Read MoreAmazon vs. Spotify: The Streaming Wars Heat Up
…U.S. According to King, the Beatles are already in the top 5 of the most-streamed bands in Amazon’s global streaming ecosystem. https://www.youtube.com/watch?v=6w0PkhTCcWs&list=PL95Sh3L-eYORd3NKI6-G4kfoQCitsCaO0 The video is beautiful – both in its…
Read More10 Lessons Radio Can Learn From The Savannah Bananas
…– the equivalent of small and medium market stations not owned by the biggest companies in radio and mass media? “Fans First” works for them, too, perhaps even better than…
Read MoreHave You Had Your Billie Eilish Moment?
…just skip to the 3:50 mark. https://www.youtube.com/watch?v=DN26vJyZakg&feature=emb_title I’m not surprised she isn’t familiar with Van Halen. Billie is 17. Van Halen’s biggest hits came out more than 17 years before…
Read MoreIs Radio In Danger Of Becoming A Rodney Dangerfield Medium?
We’ve discussed radio’s image challenges in this space before. Too many key players – listeners, advertisers, community leaders – discount the medium’s impact, breadth, and ability to engage. In many…
Read More5 Ways Radio Broadcasting is Different From Podcasting (From a Podcaster Turned DJ)
…In my day job I work at a non-profit and I would come on the radio frequently to promote community events. I took the news team ice fishing and helped…
Read MoreThe Frustration Of Being “A Local Radio Station”
…Roxette’s big break occurred when a U.S. exchange student in Sweden walked Roxette’s “Look Sharp!” album into his hometown radio station. While it’s not crystal clear what happened next, a…
Read MoreIs The Clock Ticking On Classic Rock?
…feels like the old times because it has become as big as the old times.” https://www.youtube.com/watch?v=kTB7x9AfWNU&list=PL2tMgWgIvcWm43buGy5qfDwO38eq3T7vY&index=2 Queen is not a one-off. While Don Henley was sure the Eagles were finished…
Read More“Best Of” 2019: To Paul McCartney From Radio: Thank You!
…featuring a very befuddled Sharyn Alfonsi. https://www.youtube.com/watch?v=n8Ja1ChQTPk There are several stunning things about this short :30 love letter to radio. First, that Alfonsi is incredulous McCartney not only listens to…
Read MoreWho Is The New Face Of Facebook?
…star best known to Medicare and AARP members? Is it recognition they’re showing their age, and comfortable marketing their platform to their aging social media community? Or is it something…
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