One of the dumbest and smartest things I’ve ever heard a public radio station do occurred this past Tuesday – April Fool’s Day. It was the brainchild of WQED/Pittsburgh’s Executive…
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Story Time
Rick Balis sent me a couple of promos that promote their new online “Museum.” It’s all about “stories.” As Seth Godin says in his new book (Meatball Sundae), “Stories spread,…
Read MoreeWallet
…there are computers, radios, and televisions. The future is that device in your pocket or your purse, and that’s why it’s never been more important for radio to be a…
Read MoreAaarrggghhh!!!! (Pirates Buy Music)
…foot (or peg leg). According to Peter Bradwell from the think tank Demos (the company that commissioned the study from Ipsos Mori), “Politicians and music companies need to recognise that…
Read MoreSweet Dreams
…moving forward? To get an even better understanding of how mobile is changing bedroom habits, consider that nearly half of all Americans say they sleep with their phones, according to…
Read MoreAOR 2
…and the track listings on the back. The shirt comes complete with a tag containing a URL that allows purchasers to download the entire album. Great idea and a new…
Read MoreAOR
…the best audience response. Callout and auditorium tests kept playlists tight, but perhaps the biggest culprit was the birth of the mp3 file, and a greater sense that record companies…
Read MoreThe Harper Effect
…common, and for reasons that are still a puzzle to me, advertisers place higher value on a jock reading a piece of copy than they do an obviously produced commercial. …
Read MoreThere’s An App For That
…click here and go straight to it. We’ll keep coming up with thoughts, commentary, and ideas for the blog, and hopefully, you’ll keep reading it. Now on your iPhone….
Read MoreThe Oprah Effect
…case of Oprah, you’ve got perhaps the most magnetic media personality on the planet, pushing her legions to download a coupon to get free food. And as we know from…
Read MoreThe Mother Of Invention
…out of KLSX (and in the process, losing all his affiliate stations), Carolla has become a podcaster – taking his talent, his content, and his comedic friends, and making himself…
Read MoreThe Year Of The App
…soon be the biggest distributor of mobile content. But if these statistics don’t resonate for you, just look around. I have personally witnessed total strangers on airplanes whipping out their iPhones, and comparing…
Read MoreCall Letter Change
…of our clients, Rock 105 in Charleston, WV, noted, maybe “FAIG” would be a good way to go. Check out this promo for a special weekend “Eff-AIG Weekend” Download the Mp3 File…
Read MoreDon’t Cut Off Your Stream to Spite Your Future
Jerry Lee started a firestorm. But his B101 no-stream protest may be causing more ripples in the radio community than in the music biz. Part of this is due to…
Read MoreBest Of JacoBLOG – Buggy Whip, My Ass!
…app downloads. In radio, it’s a matter of scheduling promos and coming up with reasonably clever and compelling ways to tell the audience that you now have prime space on…
Read MoreBuggy Whip, My Ass!
…app downloads. In radio, it’s a matter of scheduling promos and coming up with reasonably clever and compelling ways to tell the audience that you now have prime space on…
Read MoreI Am Woman…Watch Me Tweet
Maybe Helen Reddy had it right. Women may lag behind in certain areas. The data indicates that men are more likely to have a smartphone and download apps. But when…
Read MoreMore Data. Less Talk.
…featured speech communication, but the device itself would have been marketed as a small personal computer. In that context, what’s happening with mobile devices now is more logical. Consumers are…
Read MoreFace It
…communicate, mobile devices are altering where and when they network and share information with each other. A lesser known fact about Facebook is that it has now broken the 100…
Read MoreLOMO
…into a station’s mobile app. Our company is providing a local display advertising package with our partnership with Verve Wireless. And of course, CBS and Clear Channel are creating competitors…
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