…the customer experience, much less the complaints listeners and advertisers have about a medium that has taken its competitive knocks in recent years. So, that empty chair in the room…
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What Is The Value Of A Radio Listener?
…companies) has been especially driven by the worth of an average consumer – particularly their data. As John has posited, the day could come when cars are given away for…
Read MoreEvery Start-Up Needs A Second Act: The Rise And Fall Of HQ Trivia
…the criticism about Classic Rock’s lasting value literally kept me up at night. Sure, the collection of great rock classics we put together was compelling, combined with passionate DJs, and…
Read MoreStop Worrying About The Ratings And Focus On Serving Your Audience
…swimming. Welcome to Bizarro World. For radio programmers and talent, it means doing your best to be of service to your audience, your advertisers, your communities, and your companies. You…
Read MoreDuring A Pandemic And A Recession, Take Care Of Your Core
…of broadcast radio, that translates to P1 listeners – station fans. Sculley pointed to a truism in today’s maelstrom of business challenges: “The companies who come out of this pandemic…
Read MoreAre You Dying To Go To A Concert?
At Jacobs Media, we’ve been conducting a series of Zoom focus groups over the past few months. While our two quantitative studies about COVID-19 conducted among fans of commercial, public,…
Read MoreFor Radio, It’s “Prime” Time
…a community is its small business community. That’s what radio is for, supporting our community, so we’re here.” Later in the story, there’s a key point that echoes our COVID…
Read MoreYour Rock N’ Roll Cabinets
…On, Tune In, Drop Out” Leary Secretary of Agriculture Robert “Rock N Roll” Plant Secretary of Commerce David “The Man Who Sold the World” Bowie Secretary of Labor Huey “Workin’…
Read MoreThe Art Of Saying Good-Bye To A Superstar
…didn’t Trebek die last November?” And you would be right. The producers of the show and Trebek himself planned for this moment, focused on their long-time routine of taping new…
Read MoreIt’s No Crime To Work In Radio
…personal at events like Podcast Movement where enthusiasts from all over the planet debate whether “podcast” is, in fact, a good name or a bad name for the medium, (my…
Read MoreBecause You Can Never Have Enough P1s
…tend to be comprised of core fans. But historically, in these Listener Advisory Board Groups – or L.A.B.s – we often have a lively conversation about a competitor – or…
Read MoreTalkin’ Bout My G-g-g-g-generation
Yesterday’s blog post about Mark Zuckerberg’s stated attempt to modernize Facebook by moving away from older generations of social media users elicited the expected reactions from many of you. Frequent…
Read MoreThe Transparent CEO, Part 2
…Amazon.” New competition – Clubhouse, TikTok – can come from anywhere. Smart executives need to see the entire competitive field. 8. Look for the harder path – Phoebe Wall Howard…
Read MoreBring Your Radio DJs Together to Show Gratitude This Thanksgiving
…or play four days of artist triple shots, these things don’t really tap into the spirit of the holiday. At the risk of veering into Hallmark territory, I believe there’s…
Read MoreAm I A Radio “Homer?”
…critical of many of the largest radio companies. Somehow, you manage to do it without alienating those companies that hire you, or appearing to be their apologist. That’s a very…
Read MorePlaying The PPM Game
…hole” – better known as “diary comments.” On the back of each diary was space for respondents to make comments about anything they liked – what it was like to…
Read MoreThe JacoBLOG Junk Drawer – St. Patrick’s Day Edition
…podcast conferences and upfronts for years to come. Item #4: Could a CD Thon be next? – Sure there’s Vinylthon (see my note below), but at the rate compact discs…
Read MoreCreatures Of Radio Habit
…markets, threatening to disrupt local news operations – commercial TV, newspapers, and of course, public and commercial radio. At that time, their goal was 25 markets by the end of…
Read MoreCould “Classic Alternative” Become The Next Classic Rock?
…enjoying another strong summer of Nielsen ratings, especially in PPM markets. But there were murmurings about the potential of a new, up-and-coming gold-based format: Classic Alternative. In other words, what’s…
Read MoreThe Trump Bump-Slump-Bump?
…“secret sauce” to consistent success in the ratings and listener engagement might lie with local news coverage of metro areas and smaller communities. As newspapers die off, local TV news…
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