…musicians? Here’s “Drowned in the Sun.” https://www.youtube.com/watch?v=L9yTuO7d1rk&t=3s A rep for Lemmon Entertainment, Michael Scriven doesn’t think so: “There’s an inordinate amount of human hands at the beginning, middle and end…
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Marketing 101: Why Corona Is Pouring It On
…that become powerhouses and then take their foot off the gas pedal, Corona has poured it on. https://www.youtube.com/watch?v=HBVAAPro02U The company’s beer division CMO, Jim Sabia, tells AdAge the strategy is…
Read MoreWhat Does Your Brand Stand For?
…rebates, fuel efficiency ratings, or even Apple CarPlay: https://www.youtube.com/watch?v=2SB4CbFB7OU And that was the point. The commercial barely shows the car. The CEO of Cadillac’s agency Publicis Group, Arthur Sadoun, told…
Read More$torytelling $ells
…stories about competition in business. https://www.youtube.com/watch?v=Vyn_xLrtZaY Not surprisingly, it was NPR that introduced the radio version, The TED Radio Hour, back in 2012. It is one of their most successful…
Read MoreIs It Time For Radio To Bring Back Its Mascots?
…John’s commercial that depicts a horse mascot war between the Colts’ Blue and the Broncos’ Miles, his two former teams. https://www.youtube.com/watch?v=qQiO-4PCld4 When it comes to mascots, sports has always been…
Read MoreWho Is The New Face Of Facebook?
…star best known to Medicare and AARP members? Is it recognition they’re showing their age, and comfortable marketing their platform to their aging social media community? Or is it something…
Read MoreBREAKING: YouTube Claims Audio Ads Work
…the voice over. And as you might imagine, they’re not especially creative or compelling. https://www.youtube.com/watch?v=Fq905lMJHuU&feature=emb_logo And YouTube is trumpeting their effectiveness, almost as if they’ve recently discovered the revolutionary power…
Read MoreAll You Need Is Cash!
Of all the programming elements in radio – music, news, personality, traffic, weather, and even commercials – there’s one that is perhaps the least understood: Contests They’ve been around since…
Read MoreHow To Prepare For Our Virtual Happy Hour
…your computer’s built-in mic and camera are fine — to get the most out of this event. Operating System: Remo is compatible with macOS and Windows 10. Browser: Remo is…
Read MoreBob Pittman: Brands Are Like People
…publisher, Stuff Media. The radio industry has become bullish on technology – podcasting, smart speakers, and streaming. And not a day goes by where new announcements underscore this new-found commitment….
Read MoreGoogle Trends – Predictions or Parlor Game?
Dave Beasing found an article in Wednesday’s New York Times (free subscription required) that has our office buzzing (hey, it’s a holiday week). It’s about a new beta test Google…
Read MoreWhy Radio Struggles With Act II
…test for a station that’s been around years – the audience has a clear expectation of what’s being tested. And the station’s programming team knows what music tests ought to…
Read MoreGene & Julie: 5 Morning Radio Bits That Always Work
…For more information about the show, head to www.GeneAndJulie.com or follow them on social @GeneAndJulie. Gene and Julie have always had the knack of identifying those can’t-miss bits, but not…
Read MoreArbitron Cell Phone Webinar
…regarding “cell phone only” listening, Arbitron has made some moves. Aside from their past studies on the topic, they’ll be fielding a test this summer in six markets to (among…
Read MoreVoice Command Considerations When Picking a Name for Your New Radio Station
…the “W” or “K” in their Alexa commands. 3. Test It First Nothing bets a real world test. Given Amazon’s market share, testing on an Alexa-enabled device is most…
Read MoreThe Grateful Dead: 8 Ways They’ve Become An American Brand
…understand the degree of difficulty of appealing to new fans with personalities and music that have been around for decades. But for the Dead, their appeal transcends their music and…
Read MoreAre You Following The Radio Rules?
…the automotive industry? 4. You can’t win a contest within 30 days after winning one – That’s right, let’s send our contest fanatics – the ones who overconsume the station…
Read MoreI Mel-ed Them To Death
…a deal they put together with Chrysler (starting at about 7:35 into the clip) . He refers to his “devil’s advocate” method that demands sound answers for a plan, and…
Read MoreThere Is No Alternative
…that often goes underexposed. And of course, the diversity issue, and the challenge of providing content and attention for underserved local communities. Public radio programmers are beginning to experiment with…
Read MoreFly-In
…venue was a positive. As PPM reaches that tipping point where more markets are coming online, there is an even greater need to understand how it works, how it should…
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