Regular readers of this blog know that I typically point to Starbucks as a company that truly "gets it" when it comes to connecting with its customers.
Case in point: This card that I recently picked up while waiting for the barista to create my coffee drink says a lot about how Starbucks is interacting with its customers. For a regular (P1) user like me, I’m thinking about how I might make a great suggestion to help Starbucks become an even better business. And a $5 gift card is a nice gesture.
Radio stations can do the same things. Companies like Tune Genie are selling neat music download cards, an inexpensive perk for a great listener idea. And, like the Starbucks campaign, "A Great Idea – For a Song," could be a clever way to make the audience feel more invested in your station. And you just might come away with a great idea in the process.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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