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Printed from: https://jacobsmedia.com/lets_play_games-2/ on 04/25/2024
With all the talk about new media – satellite radio, iPods, Internet radio – one phenomenon that many miss is video gaming. The Jacobs Media Technology Web Poll illustrated the breadth of gaming – impacting many Rock listeners of all ages.
Two years ago, Steve Schnur of EA Games spoke to our Summit about the impact of video games. We brought Steve back for Summit X, because gaming now eclipses revenues generated by the motion picture industry. And there's no end in sight. The integration of music and gaming is at the root of radio's opportunity.
This year, Schnur asked why radio doesn't partner with gaming companies or artists whose music is integrated into games. Good question. And it all becomes even more necessary when you consider that this week, MTV announced it's partnering with Midway games (yes, another Viacom company) to develop games. MTV will integrate its own personalities and programs into new games.
There's application here for radio, if we can step up and see the connection and the opportunities.
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